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• What to expect

  Our open training courses are professional, stimulating, inspiring, interesting and above all practical. Here is a flavour of what to expect if you come on a Pinnacle course.
  Practical
  Your course will be heavy on reality and light on theory. We will introduce the concepts clearly, then focus on real-world skills that connect the big picture to [...]

• Media training: what to expect

  Expect a high quality training course custom-designed for you and your spokespeople.

  Exhaustive customisation
  First, you can expect us to front-load a lot of time into analysing your particular situation and requirements. Then we will build a unique programme to match your goals and select trainers with the most relevant experience.

  Download a sample media training programme

  Download a sample [...]

• Media training

  Training for media interviews is essential for everyone who speaks to journalists because so much is at stake. Get it right, and the people who matter to you will get the right message, loud and clear. Get it wrong, and you might stir up a crisis.

  The greatest media spokespeople appear natural, relaxed, authoritative, likeable, engaged, [...]

• Custom courses

  We build customised training courses on all kinds of communications topics. Following are examples of customised courses developed for clients in the past. If you have an idea for a customised course that would benefit your organisation, contact us today to discuss how we can help.
  Specialised PR skills
  Board-level communications
  The communications function should be represented at [...]

• Strategic Public Affairs and Lobbying Seminar

  [ 12 March, 2012; 9:00 am to 5:00 pm. 21 May, 2012; 9:00 am to 5:00 pm. 2 July, 2012; 9:00 am to 5:00 pm. 5 November, 2012; 9:00 am to 5:00 pm. ]
  An intensive week of persuasion and policy influence
  A five-day Focused Immersion Seminar covering the full spectrum of lobbying concepts and techniques
  This intensive five-day course covers every strategic and tactical dimension of public affairs. You will learn to navigate your legislative environment, dissect your issues, and execute powerful PA campaigns. You will refine your powers of [...]

• Social media strategy for communications and PR

  [ 26 March, 2012; 9:00 am to 5:00 pm. 28 May, 2012; 9:00 am to 5:00 pm. 16 July, 2012; 9:00 am to 5:00 pm. 10 September, 2012; 9:00 am to 5:00 pm. 19 November, 2012; 9:00 am to 5:00 pm. ]
  A 360-degree induction into strategic digital communication
  A one-day crash course covering how to engage in PR through online channels, including social media
  This course covers best practice in strategies and approaches to engaging in communication through online channels. You will learn to navigate the fast-developing online landscape, develop an online communication strategy, monitor and measure your [...]

• Writing for the Web

  [ 25 April, 2012; 9:00 am to 5:00 pm. 20 June, 2012; 9:00 am to 5:00 pm. 22 August, 2012; 9:00 am to 5:00 pm. 17 October, 2012; 9:00 am to 5:00 pm. 12 December, 2012; 9:00 am to 5:00 pm. ] Make your ideas stick in the digital world
  A one-day intermediate course on how to write strategic communications content for websites, blogs and social media
  People consume information differently online: attention, scanning and navigation behaviour all confound the assumptions of writers used to traditional documents and paper. In this course you will learn and practice hands-on techniques [...]

• Press release writing

  [ 2 March, 2012; 9:00 am to 5:00 pm. 24 April, 2012; 9:00 am to 5:00 pm. 4 May, 2012; 9:00 am to 5:00 pm. 19 June, 2012; 9:00 am to 5:00 pm. 21 August, 2012; 9:00 am to 5:00 pm. 7 September, 2012; 9:00 am to 5:00 pm. 16 October, 2012; 9:00 am to 5:00 pm. 2 November, 2012; 9:00 am to 5:00 pm. 11 December, 2012; 9:00 am to 5:00 pm. 21 December, 2012; 9:00 am to 5:00 pm. ] Write news releases that stand out and get published
  A one-day course covering news judgment, language, structure and distribution of press releases
  This course combines three key competencies: language and technical writing skills, news judgment, and tailoring news writing for the online space. Through practical workshops and expert coaching, you will learn to write powerful press releases [...]