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• Media training goals

  Following are the key goals that we target with media training at Pinnacle.

  The art of interviews: Personal performance
  1. Conduct confident and effective interviews

  2. Project credibility and authority

  3. Build confidence and self-awareness

  4. Perform calmly under pressure

  5. Practice in a safe environment with personal coaching

  6. Learn from your own mistakes and others’

  7. Come to enjoy interviews as [...]

• Media training: what to expect

  Expect a high quality training course custom-designed for you and your spokespeople.

  Exhaustive customisation
  First, you can expect us to front-load a lot of time into analysing your particular situation and requirements. Then we will build a unique programme to match your goals and select trainers with the most relevant experience.

  Download a sample media training programme

  Download a sample [...]

• Media training

  Training for media interviews is essential for everyone who speaks to journalists because so much is at stake. Get it right, and the people who matter to you will get the right message, loud and clear. Get it wrong, and you might stir up a crisis.

  The greatest media spokespeople appear natural, relaxed, authoritative, likeable, engaged, [...]

• Communication strategy design and development

  [ 26 March, 2012; 9:00 am to 5:00 pm. 28 May, 2012; 9:00 am to 5:00 pm. 16 July, 2012; 9:00 am to 5:00 pm. 10 September, 2012; 9:00 am to 5:00 pm. 19 November, 2012; 9:00 am to 5:00 pm. ]
  Build a rigorous communication and PR strategy using practical step-by-step tools
  A one-day intermediate course covering how to create an effective communication strategy using practical tools
  This course covers the complete process of building a comprehensive communication strategy, from core concepts to development methodologies. You will learn a step-by-step system for analysing stakeholders and channels, defining goals [...]

• Advanced communication strategy

  [ 20 February, 2012; 9:00 am to 5:00 pm. 9:00 am to 5:00 pm. 23 April, 2012; 9:00 am to 5:00 pm. 18 June, 2012; 9:00 am to 5:00 pm. 20 August, 2012; 9:00 am to 5:00 pm. 15 October, 2012; 9:00 am to 5:00 pm. 10 December, 2012; 9:00 am to 5:00 pm. ] Sophisticated strategy tools and concepts for board-level communications
  A one-day advanced course covering complex and sophisticated PR strategy issues
  This course covers strategy at manager and director level, including creating and deploying sophisticated strategies for complex situations, large organisations, multiple countries and brands. You will learn to apply research to evidence-based strategies, and to justify your recommendations [...]