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• Online communications and PR training courses

  Online communications and PR
  Crash course in online communications and PR
  A one-day crash course covering how to engage in PR through online channels, including social media. Read more…
  Facebook for communications and PR
  A one-day intermediate course on how to conduct PR on the dominant online social network. Read more…
  YouTube for communications and PR
  A one-day intermediate course on [...]

• Useful information

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  How to book

  Terms and conditions

• Terms and conditions

  1. GENERAL

  1.1 These terms and conditions (T&Cs) together with the Training Services (together “the Agreement”) form the entire agreement between Pinnacle and the Client and shall not be removed or varied in any way except as agreed in writing and signed on behalf of Pinnacle.

  1.2 By booking Training Services online, the Client accepts and acknowledges [...]

• Media training

  Training for media interviews is essential for everyone who speaks to journalists because so much is at stake. Get it right, and the people who matter to you will get the right message, loud and clear. Get it wrong, and you might stir up a crisis.

  The greatest media spokespeople appear natural, relaxed, authoritative, likeable, engaged, [...]

• How to book

  Three easy ways to get in touch

  Call our training development team on +44 20 7250 4290 to discuss your needs.
  Send an email to london@pinnaclepr.net .
  Use the box below to send us an enquiry.

  [...]

• Intermediate courses

  Communication strategy design and development
  A one-day intermediate course covering how to create a communication strategy, from concepts to tools. Read more…
  Crash course in communications and PR for experienced professionals
  A three-day induction to PR designed for senior professionals who are new to PR but advanced in their careers. Read more…
  Creativity in PR
  A one-day intermediate course providing [...]

• Crisis communication: media engagement

  [ 22 February, 2012; 9:00 am to 5:00 pm. 28 February, 2012; 9:00 am to 5:00 pm. 25 April, 2012; 9:00 am to 5:00 pm. 1 May, 2012; 9:00 am to 5:00 pm. 20 June, 2012; 9:00 am to 5:00 pm. 26 June, 2012; 9:00 am to 5:00 pm. 22 August, 2012; 9:00 am to 5:00 pm. 4 September, 2012; 9:00 am to 5:00 pm. 17 October, 2012; 9:00 am to 5:00 pm. 30 October, 2012; 9:00 am to 5:00 pm. 12 December, 2012; 9:00 am to 5:00 pm. 18 December, 2012; 9:00 am to 5:00 pm. ]
  Rapid, proactive and effective crisis response
  A one-day advanced-level course on rapid media and online response to contain a PR crisis
  This course covers how to take control of communication in the crucial early moments after a negative news event. You will learn to activate crisis systems quickly, develop positioning on the fly, take charge of the [...]

• Crisis Communication Management

  [ 30 April, 2012; 9:00 am to 5:00 pm. 25 June, 2012; 9:00 am to 5:00 pm. 3 September, 2012; 9:00 am to 5:00 pm. 29 October, 2012; 9:00 am to 5:00 pm. 17 December, 2012; 9:00 am to 5:00 pm. ] Ready your resources to defend reputation when disaster strikes
  A one-day intermediate-level course on how to plan crisis communication strategies, systems and resources
  This course covers how to ready your communication function to respond rapidly and effectively in a crisis to manage perceptions in media and online. You will learn best practice in crisis communication strategy, issues [...]

• Crisis management in social media

  [ 29 February, 2012; 9:00 am to 5:00 pm. 30 March, 2012; 9:00 am to 5:00 pm. 2 May, 2012; 9:00 am to 5:00 pm. 1 June, 2012; 9:00 am to 5:00 pm. 27 June, 2012; 9:00 am to 5:00 pm. 20 July, 2012; 9:00 am to 5:00 pm. 5 September, 2012; 9:00 am to 5:00 pm. 14 September, 2012; 9:00 am to 5:00 pm. 31 October, 2012; 9:00 am to 5:00 pm. 23 November, 2012; 9:00 am to 5:00 pm. 19 December, 2012; 9:00 am to 5:00 pm. ] Managing digital reputation in disaster situations
  A one-day intermediate course on how to defend and repair reputation online
  This course covers the preparation and deployment of online communication strategies to defend and repair your reputation in online social media in the event of a crisis. You will learn to monitor online buzz and master the use [...]

• Social media management for communications and PR

  [ 27 March, 2012; 9:00 am to 5:00 pm. 29 May, 2012; 9:00 am to 5:00 pm. 17 July, 2012; 9:00 am to 5:00 pm. 11 September, 2012; 9:00 am to 5:00 pm. 20 November, 2012; 9:00 am to 5:00 pm. ]
  Public relations and marketing for the social media generation
  A one-day universal course on how to conduct strategic communications on the dominant online social network
  This course covers how to conduct strategic public relations on Facebook, the dominant online social media platform. You will learn to unlock the communication potential of Facebook’s many tools and features, from [...]