Search results for: Strategic public relations

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  • Course list alphabetical

    Advanced communication strategy

    Advanced communications and PR management

    Applied PR 360° Programme

    Chairing, moderating and facilitation
    Communication strategy design and development

    Crash course in communications and PR for experienced professionals

    Creating a lobbying and public affairs strategy

    Creativity in PR

    Crisis communication management

    Crisis communication seminar

    Crisis communication: media engagement

    Crisis [...]

  • Qualifications

    The Edexcel BTEC Level 7 Advanced Professional Qualifications in Communications and Public Relations are the world’s first and only postgraduate-level vocational qualification for our industry. All Pinnacle training is based on Advanced Professional Qualification modules. This means that whenever you train with Pinnacle, you can work towards an Award, Certificate or Diploma which in turn can provide [...]

  • Why choose Pinnacle?

    Scale, reliability and capacity
    We are the world’s largest specialised international public relations training company so you can trust us to deliver a quality service.  We conduct PR training every day for multinational companies, international institutions, CEOs and government ministers – as well as small companies and PR agencies.

    Customisation
    You will receive a training programme that is [...]

  • Why media train?

    Great opportunities
    A well-delivered interview can convey a persuasive and memorable message to your key audiences and stakeholders.  Broadcast, print and electronic media interviews all have special power because people trust and pay attention to the media they have chosen as their source of information.  Media training helps you make the most of interviews as a [...]

  • Custom courses

    We build customised training courses on all kinds of communications topics. Following are examples of customised courses developed for clients in the past. If you have an idea for a customised course that would benefit your organisation, contact us today to discuss how we can help.
    Specialised PR skills
    Board-level communications
    The communications function should be represented at [...]

  • Faculty

    Decades of experience in the field
    Our expert faculty of course leaders, trainers, tutors and coaches are all senior hands-on PR and media professionals. We have all lived and worked the topics on which we train.
    Accredited Trainer Programme
    The Pinnacle Accredited Trainer Programme and provides assurance that your trainers is a proven subject experts as well as [...]

  • Intermediate courses

    Communication strategy design and development
    A one-day intermediate course covering how to create a communication strategy, from concepts to tools. Read more…
    Crash course in communications and PR for experienced professionals
    A three-day induction to PR designed for senior professionals who are new to PR but advanced in their careers. Read more…
    Creativity in PR
    A one-day intermediate course providing [...]

  • Strategic PR programme

    [ 20 February, 2012; 9:00 am to 5:00 pm. 23 April, 2012; 9:00 am to 5:00 pm. 18 June, 2012; 9:00 am to 5:00 pm. 20 August, 2012; 9:00 am to 5:00 pm. 15 October, 2012; 9:00 am to 5:00 pm. 10 December, 2012; 9:00 am to 5:00 pm. ]
    A five-day cross-competency programme for senior PR professionals
    A five-day advanced Multi-Skill Programme covering PR strategy and management, media engagement, crisis and internal comms
    This one-week master-class is designed for small groups of director-level PR professionals to develop leadership and share experience about the latest state of the art in international communications. Top-level guest speakers lead discussion [...]

  • Intensive PR Programme

    [ 16 April, 2012; 9:00 am to 5:00 pm. 11 June, 2012; 9:00 am to 5:00 pm. 13 August, 2012; 9:00 am to 5:00 pm. 8 October, 2012; 9:00 am to 5:00 pm. 3 December, 2012; 9:00 am to 5:00 pm. ] A complete 10-day multi-skill programme
    A 10-day intermediate Multi-Skill Programme covering the complete spectrum of PR disciplines and skills
    This comprehensive two-week programme covers all key disciplines, skills and best practice modern in public relations. You will learn about PR strategy and campaign planning, media relations, event management, protocol and hosting, writing for the media, press releases, [...]

  • Strategic Public Affairs and Lobbying Seminar

    [ 12 March, 2012; 9:00 am to 5:00 pm. 21 May, 2012; 9:00 am to 5:00 pm. 2 July, 2012; 9:00 am to 5:00 pm. 5 November, 2012; 9:00 am to 5:00 pm. ]
    An intensive week of persuasion and policy influence
    A five-day Focused Immersion Seminar covering the full spectrum of lobbying concepts and techniques
    This intensive five-day course covers every strategic and tactical dimension of public affairs. You will learn to navigate your legislative environment, dissect your issues, and execute powerful PA campaigns. You will refine your powers of [...]

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