Search results for: Press release writing

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  • Course list alphabetical

    Advanced communication strategy

    Advanced communications and PR management

    Applied PR 360° Programme

    Chairing, moderating and facilitation
    Communication strategy design and development

    Crash course in communications and PR for experienced professionals

    Creating a lobbying and public affairs strategy

    Creativity in PR

    Crisis communication management

    Crisis communication seminar

    Crisis communication: media engagement

    Crisis [...]

  • Writing for communications and PR training courses

    Writing for the media
    A one-day crash course in high-impact everyday writing skills for PR professionals. Read more…
    Press release writing
    A one-day course covering news judgment, language, structure and distribution of press releases. Read more…
    Specialised communications and PR copywriting
    A one-day intermediate course covering opinion editorials, case studies, features and advertorials. Read more…
    Writing for the web
    A one-day intermediate [...]

  • Custom courses

    We build customised training courses on all kinds of communications topics. Following are examples of customised courses developed for clients in the past. If you have an idea for a customised course that would benefit your organisation, contact us today to discuss how we can help.
    Specialised PR skills
    Board-level communications
    The communications function should be represented at [...]

  • Case study: customised writing training for Kraft Foods

    Kraft Foods, the world’s second largest food and drink company, markets popular brands in more than 150 countries. Kraft identified writing skills as an important tool and area of development for its communications teams in a number of countries across Europe and the Middle East, and brought them together for a custom-designed Pinnacle writing training [...]

  • Case study: custom media engagement training for B. Braun

    B. Braun is one of the world’s leading manufacturers of medical equipment, with 30,000 employees in more than 50 countries. The company commissioned Pinnacle to design and deliver an interactive communication seminar as part of an annual communications team meeting, which brought together PR professionals from its offices all over the world.

    The half-day session in [...]

  • Communications and Public Relations Training

    We train across more than 50 specialist communication disciplines including: Operational skills like media relations and press release writing Management competencies such as communication strategy and planning Executive functions such as crisis communication and media interviews 
    Recognition
    All Pinnacle training is based on modules of the Edexcel BTEC Level 7 Advanced Professional Qualifications in Communications and Public Relations, the world’s [...]

  • Core skills courses

    Introduction to communications and PR
    A one-day introductory course covering all of the core concepts, disciplines and techniques of modern PR. Read more…
    Essential media relations
    A one-day course covering core concepts and techniques for securing strong media coverage. Read more…
    Practical event management
    A one-day course covering core skills around the strategy, design, planning and delivery of PR events. [...]

  • Intensive PR Programme

    [ 16 April, 2012; 9:00 am to 5:00 pm. 11 June, 2012; 9:00 am to 5:00 pm. 13 August, 2012; 9:00 am to 5:00 pm. 8 October, 2012; 9:00 am to 5:00 pm. 3 December, 2012; 9:00 am to 5:00 pm. ] A complete 10-day multi-skill programme
    A 10-day intermediate Multi-Skill Programme covering the complete spectrum of PR disciplines and skills
    This comprehensive two-week programme covers all key disciplines, skills and best practice modern in public relations. You will learn about PR strategy and campaign planning, media relations, event management, protocol and hosting, writing for the media, press releases, [...]

  • Foundations in PR programme

    [ 27 February, 2012; 9:00 am to 5:00 pm. 30 April, 2012; 9:00 am to 5:00 pm. 25 June, 2012; 9:00 am to 5:00 pm. 3 September, 2012; 9:00 am to 5:00 pm. 29 October, 2012; 9:00 am to 5:00 pm. 17 December, 2012; 9:00 am to 5:00 pm. ] A multi-skill course at introductory level
    A five-day core skills Multi-Skill Programme covering online PR, strategy, media relations, events and press releases
    This course is a one-week induction to best practice across the core disciplines of the public relations and communication profession. You will learn the fundamental concepts, strategies and practical applications of media relations, event management, [...]

  • Writing for PR Seminar

    [ 23 April, 2012; 9:00 am to 5:00 pm. 18 June, 2012; 9:00 am to 5:00 pm. 20 August, 2012; 9:00 am to 5:00 pm. 15 October, 2012; 9:00 am to 5:00 pm. 10 December, 2012; 9:00 am to 5:00 pm. ] A PR writing master-class for all specialist communication materials
    A five-day Focused Immersion Seminar covering the full spectrum of written PR concepts and techniques
    This five-day seminar covers the full spectrum of written PR. You will build a foundation of universal techniques to enhance the impact of your writing, then apply them in stimulating exercises across many [...]

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