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• Terms and conditions

  1. GENERAL

  1.1 These terms and conditions (T&Cs) together with the Training Services (together “the Agreement”) form the entire agreement between Pinnacle and the Client and shall not be removed or varied in any way except as agreed in writing and signed on behalf of Pinnacle.

  1.2 By booking Training Services online, the Client accepts and acknowledges [...]

• Custom courses

  We build customised training courses on all kinds of communications topics. Following are examples of customised courses developed for clients in the past. If you have an idea for a customised course that would benefit your organisation, contact us today to discuss how we can help.
  Specialised PR skills
  Board-level communications
  The communications function should be represented at [...]

• Test course

  A five-day advanced master-class covering PR crisis strategy and response both online and in the media
  This five-day seminar covers all aspects of crisis communication to effectively defend reputation. You will learn to create systems enabling immediate crisis communication, and to direct practical media and online engagement. Training includes videotaped interview coaching in a realistic rolling [...]

• Crisis Communication Focused Immersion Seminar

  [ 30 April, 2012; 9:00 am to 5:00 pm. 25 June, 2012; 9:00 am to 5:00 pm. 3 September, 2012; 9:00 am to 5:00 pm. 29 October, 2012; 9:00 am to 5:00 pm. 17 December, 2012; 9:00 am to 5:00 pm. ] Intensive preparation and response simulation
  A five-day advanced master-class covering PR crisis strategy and response both online and in the media
  This five-day seminar covers all aspects of crisis communication to effectively defend reputation. You will learn to create systems enabling immediate crisis communication, and to direct practical media and online engagement. Training includes videotaped interview coaching [...]

• Strategic PR programme

  [ 20 February, 2012; 9:00 am to 5:00 pm. 23 April, 2012; 9:00 am to 5:00 pm. 18 June, 2012; 9:00 am to 5:00 pm. 20 August, 2012; 9:00 am to 5:00 pm. 15 October, 2012; 9:00 am to 5:00 pm. 10 December, 2012; 9:00 am to 5:00 pm. ]
  A five-day cross-competency programme for senior PR professionals
  A five-day advanced Multi-Skill Programme covering PR strategy and management, media engagement, crisis and internal comms
  This one-week master-class is designed for small groups of director-level PR professionals to develop leadership and share experience about the latest state of the art in international communications. Top-level guest speakers lead discussion [...]

• Intensive PR Programme

  [ 16 April, 2012; 9:00 am to 5:00 pm. 11 June, 2012; 9:00 am to 5:00 pm. 13 August, 2012; 9:00 am to 5:00 pm. 8 October, 2012; 9:00 am to 5:00 pm. 3 December, 2012; 9:00 am to 5:00 pm. ] A complete 10-day multi-skill programme
  A 10-day intermediate Multi-Skill Programme covering the complete spectrum of PR disciplines and skills
  This comprehensive two-week programme covers all key disciplines, skills and best practice modern in public relations. You will learn about PR strategy and campaign planning, media relations, event management, protocol and hosting, writing for the media, press releases, [...]

• Applied PR programme

  [ 26 March, 2012; 9:00 am to 5:00 pm. 28 May, 2012; 9:00 am to 5:00 pm. 16 July, 2012; 9:00 am to 5:00 pm. 10 September, 2012; 9:00 am to 5:00 pm. 19 November, 2012; 9:00 am to 5:00 pm. ]
  A multi-skill course at intermediate level
  A five-day intermediate Multi-Skill Programme covering presentations, strategy, planning, creativity and copywriting
  This course is a one-week investment in professional development for communication professionals looking to take their career to the next level. You will learn innovative approaches to planning and managing campaigns, creativity in tactics, advanced copywriting, social media engagement [...]

• Foundations in PR programme

  [ 27 February, 2012; 9:00 am to 5:00 pm. 30 April, 2012; 9:00 am to 5:00 pm. 25 June, 2012; 9:00 am to 5:00 pm. 3 September, 2012; 9:00 am to 5:00 pm. 29 October, 2012; 9:00 am to 5:00 pm. 17 December, 2012; 9:00 am to 5:00 pm. ] A multi-skill course at introductory level
  A five-day core skills Multi-Skill Programme covering online PR, strategy, media relations, events and press releases
  This course is a one-week induction to best practice across the core disciplines of the public relations and communication profession. You will learn the fundamental concepts, strategies and practical applications of media relations, event management, [...]

• Strategic Public Affairs and Lobbying Seminar

  [ 12 March, 2012; 9:00 am to 5:00 pm. 21 May, 2012; 9:00 am to 5:00 pm. 2 July, 2012; 9:00 am to 5:00 pm. 5 November, 2012; 9:00 am to 5:00 pm. ]
  An intensive week of persuasion and policy influence
  A five-day Focused Immersion Seminar covering the full spectrum of lobbying concepts and techniques
  This intensive five-day course covers every strategic and tactical dimension of public affairs. You will learn to navigate your legislative environment, dissect your issues, and execute powerful PA campaigns. You will refine your powers of [...]

• Personal Communication Skills Seminar

  [ 23 January, 2012; 9:00 am to 5:00 pm. 19 March, 2012; 9:00 am to 5:00 pm. 14 May, 2012; 9:00 am to 5:00 pm. 9 July, 2012; 9:00 am to 5:00 pm. 1 October, 2012; 9:00 am to 5:00 pm. 26 November, 2012; 9:00 am to 5:00 pm. ] Refine your interpersonal skills to influence dynamics
  A five-day “soft skills” Focused Immersion Seminar covering presentation, facilitation, negotiation, protocol and etiquette
  This intensive five-day course completes the portfolio of personal communication skills that are universal characteristics among the most successful PR professionals. Through expert coaching you will master the arts of public speaking, Chairing, Moderating and Facilitating, [...]