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Lobbying and public affairs training courses
Crash course in public affairs and lobbying
A one-day intermediate-level induction to the world of policy and legislative influence for PR professionals. Read more…
Advanced public affairs and lobbying
A one-day advanced-level course on developing lobbying strategies and executing lobbying campaigns. Read more…
Strategic public affairs and lobbying Focused Immersion Seminar
A five-day Focused Immersion Seminar covering [...]
Communications and PR management training courses
Introduction to communications and PR
A one-day introductory course covering all of the core concepts, disciplines and techniques of modern PR. Read more…
Crash course in communications and PR for experienced professionals
A three-day induction to PR designed for senior professionals who are new to PR but advanced in their careers. Read more…
Creativity [...]
Crash course in public affairs and lobbying
A one-day intermediate-level induction to the world of policy and legislative influence for PR professionals. Read more…
Advanced public affairs and lobbying
A one-day advanced-level course on developing lobbying strategies and executing lobbying campaigns. Read more…
Strategic public affairs and lobbying Focused Immersion Seminar
A five-day Focused Immersion Seminar covering the full spectrum [...]
Crisis communication management
A one-day intermediate-level course on how to plan crisis communication strategies, systems and resources. Read more…
Crisis communication: media engagement
A one-day advanced-level course on rapid media and online response to contain a PR crisis. Read more…
Online crisis communications and PR
A one-day intermediate course on how to defend and repair reputation online. Read more…
Crisis communication Focused [...]
Writing for the media
A one-day crash course in high-impact everyday writing skills for PR professionals. Read more…
Press release writing
A one-day course covering news judgment, language, structure and distribution of press releases. Read more…
Specialised communications and PR copywriting
A one-day intermediate course covering opinion editorials, case studies, features and advertorials. Read more…
Writing for the web
A one-day intermediate [...]
Communication strategy
Communication strategy design and development
A one-day intermediate course covering how to create a communication strategy, from concepts to tools. Read more…
Advanced communication strategy
A one-day advanced course covering complex and sophisticated PR strategy issues. Read more…
Communication management
Introduction to communications and PR
A one-day introductory course covering all of the core concepts, disciplines and techniques of modern [...]
Media relations
Essential media relations
A one-day course covering core concepts and techniques for securing strong media coverage. Read more…
Creative media relations
A one-day intermediate course covering sophisticated approaches to practical media relations. Read more…
Press conference management
A one-day intermediate course about best practice and practical tools for managing press conferences. Read more…
Strategic media engagement
A one-day advanced course on [...]
We build customised training courses on all kinds of communications topics. Following are examples of customised courses developed for clients in the past. If you have an idea for a customised course that would benefit your organisation, contact us today to discuss how we can help.
Specialised PR skills
Board-level communications
The communications function should be represented at [...]
We train across more than 50 specialist communication disciplines including: Operational skills like media relations and press release writing Management competencies such as communication strategy and planning Executive functions such as crisis communication and media interviews
Recognition
All Pinnacle training is based on modules of the Edexcel BTEC Level 7 Advanced Professional Qualifications in Communications and Public Relations, the world’s [...]
A five-day advanced master-class covering PR crisis strategy and response both online and in the media
This five-day seminar covers all aspects of crisis communication to effectively defend reputation. You will learn to create systems enabling immediate crisis communication, and to direct practical media and online engagement. Training includes videotaped interview coaching in a realistic rolling [...]