Great opportunities
A well-delivered interview can convey a persuasive and memorable message to your key audiences and stakeholders.
Broadcast, print and electronic media interviews all have special power because people trust and pay attention to the media they have chosen as their source of information.
Media training helps you make the most of interviews as a powerful tool to shape and influence behaviour, understanding and reputation.
Necessary skills
Intense media scrutiny is an everyday reality for all companies and organisations with a public profile. You need the skills to deal with it if you want the story to go your way. On the other hand, there is strong competition for valuable media coverage: your competitors and peers want it just as much as you.
Journalists are inundated with news choices and sceptical about being used as a channel for publicity. Strong interviews get prominent coverage; weak performers get none at all.
Tough challenges
Interviews are unpredictable and unusual situations with special rules and strange dynamics. The greatest spokespeople are great because they media train regularly. They recognise the tricks and traps and know techniques to steer away onto positive ground. Many bright and successful leaders have damaged their organisation’s reputation – and their own career – by neglecting to train for interviews.
Sensible precautions
When a media crisis arises, you will not have time to train and coach spokespeople: they must be out there immediately defending your reputation in challenging media interviews. Media training is a forward-looking investment in preparation for handling issues and responding to specific crises as they occur. Strategic PR Media training is a key part of any good public relations programme. Strong spokespeople multiply the value of PR investment by capitalising on interview opportunities to extract tangible results, from profile and reputation to sales.
Strategic communications
Media training is a key part of any good public relations programme. Strong spokespeople multiply the value of PR investment by capitalising on interview opportunities to extract tangible results, from profile and reputation to sales.