Media training goals

Following are the key goals that we target with media training at Pinnacle.

The art of interviews: Personal performance

1. Conduct confident and effective interviews 2. Project credibility and authority 3. Build confidence and self-awareness 4. Perform calmly under pressure 5. Practice in a safe environment with personal coaching 6. Learn from your own mistakes and others’ 7. Come to enjoy interviews as a stimulating challenge 8. Familiarise with broadcast and studio technology 9. Improve body language and appearance for TV 10. Improve everyday communication and presentation

The science of interviews: Strategic media management

1. Communicate powerful and memorable messages 2. Take control of your image in the media 3. Angle your good news for maximum impact 4. Crisis response: limit the damage of bad news 5. Understand and control interview dynamics 6. Hear directly from journalists about their motivations and news values 7. Don’t follow the journalist: set your own agenda and drive the news 8. Handle difficult questions and turn them to your advantage 9. Recognise and avoid common mistakes, tricks and pitfalls 10. Prepare for all kinds of media encounter for TV, radio and print