Pinnacle London

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will.hardie — Mon, 05 Nov 2012 12:09:41 +0000

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Stakeholder engagement programme

will.hardie — Thu, 01 Mar 2012 15:44:40 +0000

A three-day intermediate course covering alll aspects of stakeholder engagement.

Course format

This course comprises four modules each covering a set of key concepts and skills. Within each module, best practice and key concepts are covered off in a concise briefing, followed by a range of stimulating learning activities like team workshops, group discussions, topical case studies and role-play exercises.

Modules:

1) Communication strategy design and development

2) social media management for communications and PR

3) Planning and managing PR campaigns

Learning outcomes

You will gain insight into the principles and practice of smooth, proper, professional and culturally sensitive interaction in important encounters and events involving senior individuals. After this course you will be able to:

Understand the universal principles of protocol, etiquette, courtesy and manners
Navigate and manage interpersonal dynamics in important encounters
Make a good impression and avoid causing offence or embarrassment in high profile situations
Display appropriate international business etiquette in many contexts
Prepare and host VIP visits and formal occasions
Interact respectfully with people from many cultures, nations and regions.

Date

This course runs from 28th to 30th May 2012

Cost

£1450 plus VAT

Event management course in Dubai

will.hardie — Thu, 01 Mar 2012 14:05:04 +0000

An intensive 4 day seminar designed for events specialists who want to refine, update and expand their skills. This top-level course gives participants global insights, case studies and briefings from an experienced trainer.

Topics covered include:

Strategic use of events – aligning with corporate/communications objectives
Choosing the right event – formal, informal, social events
Event planning essentials – from budget setting to hiring the venue
Event logistics – from room requirements to staging & lighting
Effective negotiation skills to ensure you get the best deal
Inviting delegates & speakers
Setting up efficient back-office administration systems
Event marketing and public relations
Securing media coverage for your event
Establishing & managing your team
Good relations – the protocol & etiquette of working with delegates, speakers and VIPs from different cultures & countries
On the day – a step-by-step guide to ensuring a successful event
Measuring & evaluating the event’s success

Date

This course runs from 17th to 20th September 2012 in Dubai, UAE.

Cost

AED 11,000 ($2,700 USD)

Advanced protocol, etiquette, and hosting (3 day session)

will.hardie — Wed, 11 Jan 2012 05:16:09 +0000

A three-day intermediate course covering the rules and conventions of high-level personal interaction

This course covers the full range of conventions, rules, customs and expectations that professional communicators must master in order to interact professionally with VIPs and in high-level business. You will learn the written and unwritten rules of official protocol and business etiquette, as well as international cultural norms and variations.

Course format

Modules:

1) Principles of protocol and etiquette

2) Professional and personal behaviour

3) Preparing and hosting VIP visits and occasions

4) International and local variations

Learning outcomes

Understand the universal principles of protocol, etiquette, courtesy and manners
Navigate and manage interpersonal dynamics in important encounters
Make a good impression and avoid causing offence or embarrassment in high profile situations
Display appropriate international business etiquette in many contexts
Prepare and host VIP visits and formal occasions
Interact respectfully with people from many cultures, nations and regions.

Who should attend

This is an advanced-level course designed for learners with existing knowledge and several years of experience in PR, marketing or communication. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques. This course is ideal for officials and communication professionals whose role includes facilitating or participating in sensitive, important or high-level meetings, handling VIPs or managing formal events.

Date

This course runs from 12th to 14th December 2012.

Cost

£1550 plus VAT

Case study: customised writing training for Kraft Foods

will.hardie — Sun, 27 Mar 2011 07:28:40 +0000

Kraft Foods, the world’s second largest food and drink company, markets popular brands in more than 150 countries. Kraft identified writing skills as an important tool and area of development for its communications teams in a number of countries across Europe and the Middle East, and brought them together for a custom-designed Pinnacle writing training session. The session in Vienna ran over one and a half days, and was delivered by a highly experienced journalist and Pinnacle trainer. It covered a range of topics from news values and judgment through the principles and forms of PR writing to the practicalities of headlines and press releases. The format was practical and interactive, with plenty of exercises, individual coaching and critical feedback.

Case study: custom media engagement training for B. Braun

will.hardie — Sun, 27 Mar 2011 07:28:22 +0000

B. Braun is one of the world’s leading manufacturers of medical equipment, with 30,000 employees in more than 50 countries. The company commissioned Pinnacle to design and deliver an interactive communication seminar as part of an annual communications team meeting, which brought together PR professionals from its offices all over the world. The half-day session in Barcelona, Spain, began with a series of briefings, case study discussions and workshops on the principles, instruments and dynamics of public relations: its role in the marketing/communications mix, integrating brand communications, the latest tools and tactics, and developments in the global media landscape. After the break, the second half was a practical PR writing workshop based on analyzing and deconstructing a weak press release and rebuilding it into a strong press release powerful enough to make the news.

Case study: major programmes for the European Parliament

will.hardie — Sun, 27 Mar 2011 07:27:54 +0000

Pinnacle’s suite of specialised PR courses for the European Parliament shows our ability to design highly customized training for major international organizations, and deliver large programmes effectively. The European Parliament sits at the heart of the world’s most complex challenge in political communications. Its 785 MEPs represent almost 500 million people speaking 23 languages in 27 countries, many of whom see Brussels as distant, irrelevant or worse. Yet the Parliament is among the world’s most powerful legislatures, and its decisions affect everyday life in fundamental ways. This adds up to a mammoth challenge for the European Parliament’s Secretariat, whose job it is to communicate to citizens how the Parliament is working on their behalf. Recognising the essential role of the media in this process, the Parliament launched a tender to train its communicators in specialized media skills. Pinnacle won.

Pinnacle’s solution

Pinnacle designed and delivered more than 50 days of training for more than 100 European Parliament staff whose role includes communicating with the public, in two languages (French and English), and over the course of more than a year. The courses were closely tailored for the needs of European Parliament communicators, including many workshops and case studies designed around the situations and topics that they face in everyday work. Three separate programmes were delivered: Media training – principles and practicalities of giving effective interviews to TV, radio and print media, including simulated TV and print interviews. Media relations – understanding the media landscape, how journalists work and think, news angles and news values, and putting it into practice in everyday media relations. Web TV – how to create informative and interesting audiovisual packages for Web TV. This course included a step-by-step process from concepts and visuals to scripting and recording voice-overs. Results - Course participants rated training on average more than 4.5 out of 5

Case study: Capacity building for Europe’s neighbourhood

will.hardie — Sun, 27 Mar 2011 07:27:03 +0000

Since 2009, Pinnacle has worked on a number of donor-funded communication capacity building projects in the Balkans, Caucasus and former Soviet states including Bosnia, Armenia, Georgia, Azerbaijan, Kosovo and Serbia. These programmes aim to help government officials to interact with the EU Institutions in Brussels and to communicate the benefits of EU ties to their local media.

Case study: Stimulating online collaboration among EU projects

will.hardie — Sun, 27 Mar 2011 07:26:34 +0000

The European Commission finances a huge variety of projects that promote sustainable economic development. One of their challenges is to communicate the benefits of this taxpayer-funded work to citizens. The Pinnacle team in Brussels created a custom website and social media network as a collaboration and knowledge sharing platform. We provide free downloadable resources and fire up discussions on the group, which is used by nearly 400 communication managers from across the continent.

Case study: Overhauling a major utility’s communication function

will.hardie — Sun, 27 Mar 2011 07:26:16 +0000

In 2010, Pinnacle was commissioned to analyse and redesign the entire communication function at a major national utility company. The project included Board-level consultation and delivered a fully restructured PR function, supported by a comprehensive electronic library of policies, procedures, processes and templates for all communication activities.