Communication strategy

Communication strategy design and development

A one-day intermediate course covering how to create a communication strategy, from concepts to tools. Read more…

Advanced communication strategy

A one-day advanced course covering complex and sophisticated PR strategy issues. Read more…

Communication management

Introduction to communications and PR

A one-day introductory course covering all of the core concepts, disciplines and techniques of modern PR. Read more…

Crash course in communications and PR for experienced professionals

A three-day induction to PR designed for senior professionals who are new to PR but advanced in their careers. Read more…

Creativity in PR

A one-day intermediate course providing inspiration and practical tools to create imaginative PR ideas. Read more…

Planning and managing communications and PR campaigns

A one-day intermediate course covering practical approaches to PR planning and management. Read more…

Advanced communications and PR management

A one-day advanced course on designing PR departments and directing major PR campaigns. Read more…

Media relations

Essential media relations

A one-day course covering core concepts and techniques for securing strong media coverage. Read more…

Press conference management

A one-day intermediate course about best practice and practical tools for managing press conferences. Read more…

Strategic media engagement

A one-day advanced course on top-level media engagement for PR managers and directors. Read more…

Intensive media relations seminar

A five-day Focused Immersion Seminar covering the full spectrum of media relations concepts and techniques. Read more…

Event management

Practical event management

A one-day course covering core skills around the strategy, design, planning and delivery of PR events. Read more…

Directing strategic events

A one-day intermediate course covering PR events from a strategic management perspective. Read more…

Protocol, etiquette and hosting

A one-day intermediate course covering the rules and conventions of high-level personal interaction. Read more…

Writing

Writing for the media

A one-day crash course in high-impact everyday writing skills for PR professionals. Read more…

Press release writing

A one-day course covering news judgment, language, structure and distribution of press releases. Read more…

Specialised communications and PR copywriting

A one-day intermediate course covering opinion editorials, case studies, features and advertorials. Read more…

Writing for the web

A one-day intermediate course on how to write content for websites, blogs and social media. Read more…

Speechwriting

A one-day advanced course covering the specialist techniques of speechwriting, from outlining to rhetoric. Read more…

Writing for PR Focused Immersion Seminar

A five-day Focused Immersion Seminar covering the full spectrum of written PR concepts and techniques. Read more…

Online communications and PR

Social media strategy for communications and PR

A one-day crash course covering how to create an effective social media strategy. Read more…

Social media management for communications and PR

A one-day intermediate course on how to conduct PR on the dominant online social networks. Read more…

Reputation management in social media

A one-day intermediate course on how to influence conversations and perceptions in social media and search. Read more…

Crisis management in social media

A one-day intermediate course on how to defend and repair reputation online. Read more…

Social media communication and PR Focused Immersion Seminar

A five-day Focused Immersion Seminar covering the full spectrum of online PR concepts and techniques. Read more…

Specialised disciplines

Internal communication

A one-day intermediate course covering internal strategy, planning, platforms, tools and campaigns. Read more…

Creating a public affairs and lobbying strategy

A one-day intermediate-level induction to the world of policy and legislative influence for PR professionals. Read more…

Managing public affairs and lobbying campaigns

A one-day advanced-level course on developing lobbying strategies and executing lobbying campaigns. Read more…

Strategic public affairs and lobbying Focused Immersion Seminar

A five-day Focused Immersion Seminar covering the full spectrum of lobbying concepts and techniques. Read more…

Crisis communication management

A one-day intermediate-level course on how to plan crisis communication strategies, systems and resources. Read more…

Crisis communication: media engagement

A one-day advanced-level course on rapid media and online response to contain a PR crisis. Read more…

Crisis communication Focused Immersion Seminar

a five-day master-class comprising crisis strategy and response to contain a PR crisis online and in the media. Read more…

Personal communication skills

Essential presentation skills

a day of practical presentation exercises and coaching to improve voice, posture, language and confidence. Read more…

Personal communication skills for business

a day of presentation skills workshops and coaching designed for high-level business presentations. Read more…

Chairing, moderating and facilitation

A one-day advanced course on managing meetings and moderating panel discussions. Read more…

Negotiation skills

A one-day advanced course on negotiation strategies and techniques. Read more…

Personal communication skills Focused Immersion Seminar

A five-day “soft skills” Focused Immersion Seminar covering presentation, facilitation, negotiation, protocol and etiquette. Read more…

Focused Immersion Seminars

Pinnacle Focused Immersion Seminars are an extended training format focusing intensively on a single set of competencies for five days. They are designed to develop practical and enduring expertise in one particular specialty.

Personal communication skills Focused Immersion Seminar

A five-day “soft skills” Focused Immersion Seminar covering presentation, facilitation, negotiation, protocol and etiquette. Read more…

Writing for PR seminar

A five-day Focused Immersion Seminar covering the full spectrum of written PR concepts and techniques. Read more…

Intensive media relations seminar

A five-day intermediate Focused Immersion Seminar covering the full spectrum of media relations skills. Read more…

Online communication and PR seminar

A five-day intermediate Focused Immersion Seminar covering the full spectrum of online PR skills. Read more…

Crisis communication seminar

A five-day advanced master-class covering PR crisis strategy and response both online and in the media. Read more…

Strategic public affairs and lobbying seminar

A five-day Focused Immersion Seminar covering the full spectrum of lobbying concepts and techniques. Read more…

360° Multi-skill Programmes

Pinnacle 360° Multi-Skill Programmes are an extended training format covering a range of different PR and communication skills. They are designed to develop fully rounded communications professionals.

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