Reputation is fundamental to every company’s bottom line, just as communication is vital to every organisation’s business strategy. Companies are exposed like never before to stakeholder scrutiny, and vulnerable in the digital age to conversations that shift perceptions with unprecedented speed and potency. Pinnacle’s senior consulting teams work with companies and organisations globally on a range of communication initiatives designed to establish, enhance, manage and defend reputation in pursuit of strategic goals. We work on a project basis to upgrade communications and build capacity, often including the secondment of Pinnacle directors and consultants to work alongside client teams.
Typical services include:
- Communication strategy development
- Benchmarking research
- Reputation and brand audits
- Brand positioning programmes
- Stakeholder and audience mapping
- Stakeholder engagement programmes
- Focus group and opinion former interview programmes
- Channel segmentation
- Corporate positioning and message development
- Online communication strategy and programme design
- Internal and employee communication strategies and programme design
- Change management