Kraft Foods, the world’s second largest food and drink company, markets popular brands in more than 150 countries. Kraft identified writing skills as an important tool and area of development for its communications teams in a number of countries across Europe and the Middle East, and brought them together for a custom-designed Pinnacle writing training [...]
B. Braun is one of the world’s leading manufacturers of medical equipment, with 30,000 employees in more than 50 countries. The company commissioned Pinnacle to design and deliver an interactive communication seminar as part of an annual communications team meeting, which brought together PR professionals from its offices all over the world.
The half-day session in [...]
Pinnacle’s suite of specialised PR courses for the European Parliament shows our ability to design highly customized training for major international organizations, and deliver large programmes effectively.
The European Parliament sits at the heart of the world’s most complex challenge in political communications. Its 785 MEPs represent almost 500 million people speaking 23 languages in 27 [...]
Since 2009, Pinnacle has worked on a number of donor-funded communication capacity building projects in the Balkans, Caucasus and former Soviet states including Bosnia, Armenia, Georgia, Azerbaijan, Kosovo and Serbia. These programmes aim to help government officials to interact with the EU Institutions in Brussels and to communicate the benefits of EU ties to their [...]
The European Commission finances a huge variety of projects that promote sustainable economic development. One of their challenges is to communicate the benefits of this taxpayer-funded work to citizens. The Pinnacle team in Brussels created a custom website and social media network as a collaboration and knowledge sharing platform. We provide free downloadable resources and [...]
In 2010, Pinnacle was commissioned to analyse and redesign the entire communication function at a major national utility company. The project included Board-level consultation and delivered a fully restructured PR function, supported by a comprehensive electronic library of policies, procedures, processes and templates for all communication activities.
From 2007-2009 Pinnacle worked with Saudi Aramco, the world’s largest oil company, to develop the skills of its communication and PR specialists as fully rounded professionals. Pinnacle mapped the required core competencies, assessed skills gaps, created individual development plans and delivered a customised training programme for more than 200 employees over 18 months. This project [...]
Pinnacle media training teams work daily with companies, PR agencies, law firms and risk management consultancies around the world to train and prepare spokespeople for crisis interviews. Our teams have coached hundreds of senior spokespeople to mitigate reputational damage in live interviews on major news networks.
Pinnacle launched the Advanced Professional Diploma in Bahrain in October 2010 as the keystone of a major training programme with the Bahrain Economic Development Board and the Bahrain Institute of Public Administration. The first group of top Bahraini government communicators will graduate from the programme in mid-2011, having covered every discipline of modern communications.
Pinnacle has been working for more than five years to build communication capacity across the main European institutions, including the Parliament, the Commission, and dozens of agencies, political groups and regional development bodies. This work has involved customised programmes and seminars for more than 3,500 communication professionals in Brussels and across more than 15 European [...]