Open courses Training course calendar Details - Online PR Masterclass - Dr Paul Marsden - only 1 place left
Online PR Masterclass - Dr Paul Marsden - only 1 place left
From blogging to podcasting, and Facebook to Farmville this is a definitive guide to harnessing the power of internet communications & social media. This course encompasses everything that modern marketing & communications professionals need to know to operate effectively in the digital age. Topics include understanding “Web 2.0”, what opportunities and dangers it brings for PR & Marketing, understanding key technologies from blogs and RSS to communities and forums; identifying who to monitor; understanding how to engage with bloggers and other social media; online PR resources and campaigns.
This course will be taught by online marketing guru, Dr Paul Marsden, in a very rare appearance in the UK. Paul is the author of "Connected Marketing" and has contributed to numerous articles, including the highly acclaimed piece on Crowdsourcing for online magazine Contagious.
Originally from the UK, Paul now lives and works in Miami so we’re delighted to have him with us at Pinnacle London to share his insight for creating effective and viral online communications in this 1 day Masterclass.
Paul led the research team at the London School of Economics that validated the link between word of mouth reputation and business growth. His blog, “Viralculture”, is a well-read source of up-to-the-minute thinking and real world examples. We are delighted that he will be sharing this expertise with Pinnacle delegates, enabling you to take his insight back to the office and apply it to your own business.
Number of days: 1
Price: £495 (+VAT)
Start Dates (click to book)
Trainer Profiles
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Comments
Following are comments from people who have attended this course in the past.James Simpson, TFL
Excellent advice and told in an easy to understand way. Also kept the group interested with relevant and entertaining examples.
Krystyna Mc Grath, Dogs Trust
Good grounding + brush up before moving on to more developed concepts.
(Name not published), (Company name not published)
Hands on examples, how to do e.g e-newsletters, how to use wikis, etc.
Judith Hewitt, English Partnerships
I learned a lot of new facts about Online PR. I will be able to take what I have learned and apply to my role
F. Lovie, University of Aberdeen
I now feel I have a grasp of the concept of PR that goes well beyond the preconceived notions I arrived with
(Name not published), (Company name not published)
Practical and stretching,
(Name not published), (Company name not published)
Small course size meant that it was very interactive and made very relevant to each attendee's organisation. Covered all the major PR topics with a wealth of information, ideas and valuable, practical ideas.
(Name not published), (Company name not published)
Structured overview and introduction to Online PR, giving plenty of food for thought going forward.
(Name not published), (Company name not published)
The course in general was very good and interesting.
(Name not published), (Company name not published)
The course in general was very good and interesting.
Claire L, (Company name not published)
The reference to sources of further information, e.g the books and websites.
Tom, TCG
The trainer is a good communicator.
Lotte, (Company name not published)
Very interesting, applicable, practical and inspirational / good case studies.
(Name not published), (Company name not published)
Very relevant, gave specific tools that can be used & practical advice. I find a lot of people tend to use jargon & position Online PR as something for the experts or, at the other extreme, go no further than talking about Google. This did neither but made Online PR accessible.
(Name not published), (Company name not published)
well presented, accessible, experienced trainer, relevant and useful.
N/A, N/A
Excellent information in manageable chunks. Great trainer.
N/A, N/A
Excellent, this course has left me with lots to think about.
R Webber, Network Rail
Very useful and insightful, the course explore many tools I hadn't heard of.
N/A, Network Rail
Great. This was really useful to someone new to PR.
Chris Wiggan, Network Rail
Very useful overview of all of the new social media and PR tools.
N/A, Network Rail
Very interesting. This should get us moving in the right direction.