People consume information differently online: readers’ attention span, scanning habits and navigation behaviour all confound the assumptions of writers who are used to traditional documents and paper. This course explains and then implements in practice the ideas and skills required to translate good writing into effective writing for the Web.

Who should attend

Writers of all kinds of Web content, from web page texts and e-newsletters to blogs and online news items.
What to expect Expect briefings and research on the principles of writing for the Web, accompanied by workshops with individual feedback to build practical skills. Clear and definitive tips and rules for effective Web writing. Case studies of best practice.

Course content

• Understanding Web reading behaviour
• Rules for effective Web texts ve Web texts
• Adapting style and tone for Web writing
• Different forms of Web writing
• Blogs, websites, e-newsletters
• Dos and don’ts
• Formatting texts for the web
• Structure for web texts
• Best practice examples
• Practical workshops (laptops provided)
• Individual feedback

Results

You will understand the fundamental differences between writing for paper and writing for electronic delivery, and gain experience of implementing these ideas in practice.