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Speechwriting

Writing for public speaking is in some ways highly specialised: crafting natural spoken language for another person’s individual style. It also shares many aspects of general PR writing: engaging attention and conveying messages convincingly. This course draws together all these strands in.



Number of days: 2
Price: £995 (+VAT)

Start Dates (click to book)

Nov 18, 2010 - LondonRegister


Who should attend

Communications professionals at all levels whose role includes writing speeches.

What to expect

Expect comprehensive grounding in speechwriting theory and practice from an experienced professional speechwriter, followed by practical workshops with personalised feedback.

Course content

  • Determining messages and objectives
  • Tailoring speeches for audiences
  • Structuring a speech outline
  • Components and transitions
  • Introductions and conclusions
  • Rhetorical devices
  • Spoken language
  • Maintaining attention and interest
  • Handling internal politics
  • Modes of delivery

Results

Insight into the concepts at the heart of all good speeches, coupled with new skills and ideas to put them into practice.


Comments

Following are comments from people who have attended this course in the past.


(Name not published), (Company name not published)
Small group size, personal approach and the fact it was very engaging and I got a lot from it. Good understanding of needs.


Claire Clark, Niace
Liked the pace, the handbook, the trainer's experience added value and credibility.


Frances Humber, Blue Ventures
Liked the people and the content.


Sasha Daly, Treehouse
Liked getting a clear structure for speechwriting and tips for good writing.


Tony Okonido, Shell
Learning the practical's of structure / form in speechwriting.


Bani Makkar, Child in Need Institute (CINI)
Learning how to organise my ideas before embarking in the writing process. Learning how to promote speed for greater impact.


Wing Commander SG Sheku, Nigerian Air Force
It provided me with an almost universal tool kit for writing speeches - adaptable and simple.


(Name not published), (Company name not published)
Individual coaching / attention through working in a small group. Interactive nature of the course - lots of debate made it interesting. Balance between theory and practice good.


A Macon, Nigerian Air Force
Good workshops, liked being able to apply what I am being taught so that I can be corrected.


(Name not published), (Company name not published)
Excellent.


Chris M, SOS Children's Villages Interaction
Dissecting the speeches was very useful, great that the group size is so small.


(Name not published), (Company name not published)
Clearly experts in their field. Very positive and constructive as well as showing a willingness to criticise where it's due.