Current site: London Other Pinnacle sites: International Brussels Dubai Bahrain
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Public affairs

Pinnacle offers courses in public affairs. Click on course title to view details of the course and book.
This high-level advanced seminar is designed specifically for senior practitioners who already understand or are engaged in public affairs, and want to take their expertise to the next level. It focuses on exchange of best practice from around the world with an emphasis on case learning and discussion.
This course covers the essentials of exerting direct influence on decision-makers to shape the policy environment. Topics include creating a successful PA strategy; PA tools and tactics; campaigning and coalition building; which decision makers and influencers to target, and how and when to reach them. Training consists of incisive briefings from experienced PR professionals, case studies, role plays and hands-on workshops to build practical skills.