Planning and managing PR campaigns

This course teaches communications professionals how to plan a PR campaign and create effective PR strategies with defined and achievable objectives, and then how to translate these strategies into specific and practical PR plans.

Number of days: 1
Price: £495 (+VAT)

Start Dates (click to book)

Topics include strategy best practice models; the campaign planning process; defining objectives, audiences stakeholders and tactics; campaign execution, monitoring and evaluation.

Training consists of incisive briefings from senior PR professionals who have created successful PR strategies for multinationals, governments and NGOs; along with case studies, role plays and workshops to build practical skills.

Comments

Following are comments from people who have attended this course in the past.

Anni Hill, Envirowise
This course provided a good framework to help me devise future strategies.

Training Centre

London, UK - See photos