This course teaches communications professionals how to plan a PR campaign and create effective PR strategies with defined and achievable objectives, and then how to translate these strategies into specific and practical PR plans.

Topics include strategy best practice models; the campaign planning process; defining objectives, audiences stakeholders and tactics; campaign execution, monitoring and evaluation.

Training consists of incisive briefings from senior PR professionals who have created successful PR strategies for multinationals, governments and NGOs; along with case studies, role plays and workshops to build practical skills.