PR writing skills

This practical course is designed to get you writing powerful press releases quickly and instinctively.

Writing for public speaking is in some ways highly specialised: crafting natural spoken language for another person’s individual style. It also shares many aspects of general PR writing: engaging attention and conveying messages convincingly. This course draws together all these strands in.

This results-oriented writing course is tailored to the specific needs of PR professionals and our specialist forms of writing, from press releases and case studies to opinion editorials and by-line features.

People consume information differently online: readers’ attention span, scanning habits and navigation behaviour all confound the assumptions of writers who are used to traditional documents and paper. This course explains and then implements in practice the ideas and skills required to translate good writing into effective writing for the Web.