PR agency skills

Pinnacle offers courses in PR agency skills. Click on course title to view details of the course and book.

Intensive summer school, 5 days, £2450

The Pinnacle Agency Skills Summer School is an intensive five-day boot camp in the core PR agency skills that every PR professional needs to deliver the greatest possible value in an agency role. It draws on the best from Pinnacle's range of specialised agency skills training courses, from pitching and client management skills and creativity to maximising account profitability and managing complex international projects.

International campaigns and accounts, 1 day, £550

This one-day course is designed specifically for those people required to direct and co-ordinate communications across a number of geographies for an international organisation, as part of an ongoing account or a specific international campaign. Topics include differing PR and media landscapes around the world, applying and adapting strategies and tactics across borders, coordinating multiple actors, international stakeholder mapping, localisation, monitoring, control, budgeting and evaluation. Training consists of incisive briefings by experienced international PR directors, practical workshops, case studies and structured discussions.