This one-day course is designed specifically for those people required to direct and co-ordinate communications across a number of geographies for an international organisation, as part of an ongoing account or a specific international campaign. Topics include differing PR and media landscapes around the world, applying and adapting strategies and tactics across borders, coordinating multiple actors, international stakeholder mapping, localisation, monitoring, control, budgeting and evaluation. Training consists of incisive briefings by experienced international PR directors, practical workshops, case studies and structured discussions.

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Number of days: 1
Price: £550 (+VAT)