This course is an intensive one-week masterclass on strategic media relations management for PR practitioners. It is designed to cover all areas of media relations for the international PR practitioner. Topics covered include: creating a media relations strategy and programme; planning media relations activities; building excellent relationships with journalists and editors; preparing spokespeople for interviews; and generating creative coverage. Training consists of incisive briefings from veteran media relations experts, practical workshops and role-plays, case studies, and insight from journalists themselves including on a newsroom tour.

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Number of days: 5
Price: £2450 (+VAT)