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Crash course in PR for experienced professionals
This course teaches the fundamental skills and principles that are critical to delivering results in a PR role, pitched at a suitably high level for people who are already advanced in their careers. It is aimed at people who are too senior for a generic introduction to PR course aimed at junior beginners.
Number of days: 3
Price: £1495 (+VAT)
Start Dates (click to book)
Who should attend
People who are taking on public relations responsibilities for the first time, but who already have substantial professional experience outside PR. An example might be a mid- to senior-grade manager who has just been appointed to a communications position or has been given more of a communications role in their current job.What to expect
Expect practical hands-on workshops and discussions designed for professionals who need to know more about PR for their jobs.Course content
- Role of the press office
- How to create effective and powerful messages
- How to deal with the media
- How to communicate in a clear and accessible way
- Writing press releases and other PR materials
- International PR
- Effective publicity tools and tactics
- How to develop a communications strategy
- How to give good media interviews
Results
You will return to your communications role with a full understanding of the ideas and tactics that PR professionals use, combined with the skills and confidence to put them to work.





Comments
Following are comments from people who have attended this course in the past.Melissa Gimenez Cassina, Discovery Network Europe
Case studies and discussions bring theory to life.
(Name not published), (Company name not published)
Experience given, very knowledgeable, professional and good approach.
(Name not published), (Company name not published)
Good practical examples on press releases and interview techniques.
(Name not published), (Company name not published)
I found the workshops extremely useful, especially after discussions in which the trainers pointed out what you'd done wrong and how to avoid such mistakes next time.
(Name not published), (Company name not published)
I liked the highly professional manner and knowledge of the trainers and their approachability.
(Name not published), (Company name not published)
In-depth introduction to media relations.
(Name not published), Shell
Interactive and respectful.
(Name not published), (Company name not published)
It was useful to discuss ideas and confirm the ways of doing things. I especially liked the workshops and having a small group was beneficial, very good.
Andy Read, Just Lamps
Liked the flexible approach and experience of trainers.
(Name not published), (Company name not published)
Liked the interactivity of the cases and workshops.
(Name not published), (Company name not published)
Liked the practical workshop tasks.
(Name not published), (Company name not published)
I liked the workshops and the special guest journalist session.
Neil Blackmore, British College of Osteopathic Medicine
Made training relevant to me, I felt my learning outcomes were clear and met.
Lukasz, NBS Public Relations
Media training is very useful, very experienced trainers.
(Name not published), Northern Ireland Housing Executive
Pitched very well at delegates, good use of examples and workshops.
(Name not published), ICS LTD
Practical application of principles learned. The open forum / discussion approach. Gained confidence in writing ability.
Miriam Ross, (Company name not published)
Practical suggestions, real examples, focus on specific requirements of each individual trainee.
Soraya, (Company name not published)
Recording session was very effective, the trainer's energy really kept things going as well.
(Name not published), (Company name not published)
Great to work in small groups!
(Name not published), (Company name not published)
Speed: I wanted to learn a lot in the short time available (and did). The practical exercises on writing press releases were particularly useful to me. The media training was scary but very informative.
Hania Al Lahham , Depa United Group, Dubai
Thanks to the small group, we managed to interact most of the time and share experiences.
Said Haddidt, Amnesty International
The face to face TV interviews + tips how to behave in front of media were particularly useful.
Mohammad Omer, Mobilink
The facilitators were crisp and to the point and I thoroughly enjoyed the interviews.
Anna Alnfa-Kyei, (Company name not published)
The fact that it was in small groups, covered areas and topics as planned as well as questions and answers, found it very useful.
(Name not published), (Company name not published)
The fact that their was only 3 being trained was helpful, and they all made me feel at ease.
(Name not published), (Company name not published)
The knowledge and experience of the trainers as well as the small numbers on the course which allowed for quality interaction.
(Name not published), (Company name not published)
The mix of theory and practice, the professionalism of the trainers, the range of issues / areas covered.
(Name not published), (Company name not published)
The small course size meant that it was very interactive and made very relevant to each attendee's organisation. Covered all the major PR topics with a wealth of information, ideas and valuable, practical advice.
Kate Hunt, P&0 Nedlloyd
The thoroughness, it was a 360 in PR, which was exactly what I wanted.
(Name not published), Kids Company
The workshops help you see in practice where your strengths and weaknesses lie. Gives you an idea how and where to improve.
Kathryn Rane, Save the Children
Useful practical experience, excellent feedback.
Imran Janjua, Mobilink
Video interview, review of case studies and practical examples of PR business gives a good insight into ways to improve as a PR professional.
Pioto Wojtaseh, (Company name not published)
Well prepared, a lot of things which I can use in practise, very good trainers.
KB, Moto
The principles of PR, tips given for writing a press release. Crisis management - red book, communication tactics, communication room.
Hazem Assalieh, Action UAE
The trainer was fantastic, knowledgeable and friendly. This course introduced me to PR strategy in general it was exactly what I needed!