Core PR skills

This course teaches the fundamental skills and principles that are critical to delivering results in a PR role, pitched at a suitably high level for people who are already advanced in their careers. It is aimed at people who are too senior for a generic introduction to PR course aimed at junior beginners.

This course teaches the fundamental skills and principles that are critical to delivering results in a government communications role, pitched at a suitably high level for people who are already advanced in their careers. It is aimed at people who are too senior for an "introduction to PR" course. This course is designed specifically for the needs of government communicators, and is available in Arabic.

This course is designed for all people whose job involves organising events with PR or publicity implications. It conveys the skills, experience, knowledge and tricks of the trade that make the difference between success and failure for PR events.

An intensive five-day course for those relatively new to PR who need all the core PR skills required by a modern communications professional. Designed specifically for communicators in the Gulf, delegates learn how to engage stakeholders and ensure their messages are heard, using the latest techniques, from media relations to PR 2.0 tools.

This course gives newcomers to public relations a complete overview of the ideas and skills that are essential to getting started in professional PR.

This course gives PR professionals practical skills and fundamental insights into how to work with the media, build trust and relationships, and generate positive media coverage from this key aspect of public relations. Topics include understanding the media landscape, news values, cycles and dynamics, journalist psychology and motivation, developing creative news angles and pitching stories to journalists. Training consists of incisive briefings from experienced PR professionals, case studies, role plays and workshops to build practical skills.

This course teaches communications professionals how to create effective PR strategies with defined and achievable objectives, and translate these strategies into specific and practical PR plans. Topics include the strategy and planning process, defining audiences, objectives and messages, tactic selection, monitoring and evaluation, harmonisation of PR strategy with overall strategic objectives. Training consists of incisive briefings from senior PR professionals who have created successful PR strategies for multinationals, governments and NGOs; along with case studies, role plays and workshops to build practical skills.