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Advanced public relations seminar
There is still time to book your place on Pinnacle’s Advanced PR Masterclass. This intensive five-day training course, which has been designed exclusively for senior PR and communications professionals, takes a rigorous academic approach to PR combined with practical, hands-on workshops.
The theme of the Masterclass is corporate reputation and every training module throughout the week will be hosted by internationally renowned authors, academics, PR professionals and broadcasters who will examine the importance of reputation from different perspectives.
All delivered from the perspective of international best practice, delegates can expect stimulating briefings, thought-provoking case studies, challenging workshops and intellectual discussions and debate.
Number of days: 5
Price: £2950 (+VAT)
Start Dates (click to book)
No dates currently available
Who should attend
This is a unique course designed exclusively for senior PR professionals who want to refine and reinforce their strategic thinking, while also learning the latest tools and techniques with which to engage key stakeholders in both the online and off-line environments, in order to protect and enhance their organisation’s reputation.
What to expect
This intensive five-day masterclass is endorsed by IPRA (the International Public Relations Association) and will be facilitated throughout by a course director. Expect stimulating briefings from highly respected experts, thought-provoking case studies, high-level yet practical workshops and intellectual discussion and debate.
Course content
- Developing complex communication strategies that add real value
- Identifying & engaging key stakeholders
- Corporate reputation – why it matters & how to protect it
- Measuring & evaluating the value of communication activities
- Understanding Web 2.0 & creating PR 2.0 strategies that work
- The importance of issues & crisis planning & preparation
- Developing strategic CSR programmes & engaging with NGOs/special interest groups
- The changing face of the media & its implications for PR
- Choosing & working with PR consultants & agencies
Results
Delegates will gain insight into the latest strategic thinking along with the most up-to-date tools and techniques required to successfully identify and engage stakeholders, create sophisticated value-generating strategies and protect and enhance corporate reputation – probably the most valuable asset of any organisation.
Comments
Following are comments from people who have attended this course in the past.Nigel Campbell, (Company name not published)
Great pupil: teacher ratio! (1:2), well qualified, experienced, inspiring trainers.
(Name not published), (Company name not published)
It made me think more and be more aware of what it is exactly that we want to promote; that we have to choose and cannot spread messages that we all think are important.
(Name not published), (Company name not published)
It was accessible and easy to understand.
(Name not published), (Company name not published)
Practically focused on our own projects; enthusiastic trainer.
(Name not published), (Company name not published)
The practice, information, practicality.
(Name not published), (Company name not published)
The tools & tips I will use in my text releases.
(Name not published), (Company name not published)
The workshops were excellent.
Ibrahim, (Company name not published)
Very interactive!
Fred Ohwahwa, Nigeria LNG
The various workshops helped make the whole course more varied and interesting.
(Name not published), Ministry of Higher Education
Well presented and organized. Thank you!
Wahib Abo Hommos, MS&L
The course is well organized and perfectly structured.
Fred Ohwahwa, Total Nigeria LNG
The course was engaging and covered a wide scope in a short amount of time. Excellent.