This course teaches the fundamental skills and principles that are critical to delivering results in a PR role, pitched at a suitably high level for people who are already advanced in their careers. It is aimed at people who are too senior for a generic introduction to PR course aimed at junior beginners.

This course is for all people whose job involves organising events with a PR or publicity implications. It is designed to convey the skills, experience, knowledge and tricks of the trade that make the difference between success and failure for PR events. Topics include event management and protocol, developing themes and content, venue sourcing and liaison, supplier negotiation, media events, and on-the-day response. Training consists of incisive briefings from experienced event managers, case studies, role plays and workshops to build practical skills.

Starting out in PR, it is important to understand the full range of tools and tactics available, and the ideas that link them together in strategies that generate results. This course is a thorough grounding the fundamental ideas, tools and tactics of effective PR for all kinds of companies and organisations.

This course gives PR professionals practical skills and fundamental insights into how to work with the media, build trust and relationships, and generate positive media coverage from this key aspect of public relations.

This course teaches communications professionals how to create effective PR strategies with defined and achievable objectives, and translate these strategies into specific and practical PR plans.

This course builds the creativity that is essential to results in PR, through a combination of structured idea generation activities and inspirational workshops and activities.

This course teaches communications professionals how to anticipate, plan, train and prepare well in advance of any negative event in order to contain and reverse negative publicity by reacting effectively to a breaking news crisis that threatens their organisation’s reputation.

This course delivers insight into the latest ideas and practices in the fields of social responsibility and sustainability, and in particular the role of good communications, dialogue and cooperation in this important and sensitive field.

This is a comprehensive 5 day course that explores all aspects of event organisation.

Please contact us for further details.

An intensive two-week seminar for PR professionals looking to refine, update and expand their skills to include all the latest strategic thinking, along with the tools and tactics required to engage key stakeholder groups including the media. A top-level course delivered by senior trainers based on internationally recognised best practice.

This course comprises the core principles of internal communications theory and the latest best practice in applying internal communications tools. It specifically considers effective internal communications during crises and change management programmes.

This one-day course is designed for PR professionals needing to coordinate communications across a number of countries for an international organisation or an international campaign.

This course encompasses everything that modern PR professionals need to know to operate effectively in the digital age. Topics include understanding the new communications landscape of “Web 2.0”, what opportunities and dangers it brings for PR, understanding all the key new technologies from blogs and RSS to communities and forums; identifying who to monitor; understanding how to engage with bloggers and other social media; online PR resources and campaigns. Training consists of incisive briefings from experienced PR professionals, case studies, role plays and workshops to build practical skills.

This course teaches communications professionals how to plan a PR campaign and create effective PR strategies with defined and achievable objectives, and then how to translate these strategies into specific and practical PR plans.

Understanding of correct protocol and etiquette is as important to modern international business as it is to the world of diplomacy and affairs of state.

This practical course covers the special skills and insights that official spokespeople need to represent their organisation effectively, or refine their spokesperson abilities. Topics include effectively angling a news agenda, responding to enquiries, handling bad news, managing relationships, presentation and speaking skills at media events, facilitating press conferences, and managing a press pack. Training consists of incisive briefings from experienced PR professionals, case studies, role plays and workshops to build practical skills.

Identifying, understanding, listening and talking to all the key stakeholders who influence and affect your organisation is an important step, and an essential precursor to engaging with them.

This practical course is designed to get you writing powerful press releases quickly and instinctively.

Writing for public speaking is in some ways highly specialised: crafting natural spoken language for another person’s individual style. It also shares many aspects of general PR writing: engaging attention and conveying messages convincingly. This course draws together all these strands in.

This results-oriented writing course is tailored to the specific needs of PR professionals and our specialist forms of writing, from press releases and case studies to opinion editorials and by-line features.

People consume information differently online: readers’ attention span, scanning habits and navigation behaviour all confound the assumptions of writers who are used to traditional documents and paper. This course explains and then implements in practice the ideas and skills required to translate good writing into effective writing for the Web.

This course lays out the core principles to build presentation skills appropriate to each person and the wide variety of situations in which we need to perform. It draws on perspectives from psychology, linguistics, sociology, and hard practical experience to help you create simple, clear and compelling presentations and deliver them effectively. Expect an active and confidence-building day of coaching and fun workshops with an inspiring presentation coach.