This course teaches the fundamental skills and principles that are critical to delivering results in a PR role, pitched at a suitably high level for people who are already advanced in their careers. It is aimed at people who are too senior for a generic introduction to PR course aimed at junior beginners.

This course is for all people whose job involves organising events with a PR or publicity implications. It is designed to convey the skills, experience, knowledge and tricks of the trade that make the difference between success and failure for PR events. Topics include event management and protocol, developing themes and content, venue sourcing and liaison, supplier negotiation, media events, and on-the-day response. Training consists of incisive briefings from experienced event managers, case studies, role plays and workshops to build practical skills.

An intensive five-day course for those relatively new to PR who need all the core PR skills required by a modern communications professional. Designed specifically for communicators working in an international environment, delegates learn how to engage stakeholders and ensure their messages are heard, using the latest techniques, from media relations to PR 2.0 tools.

Starting out in PR, it is important to understand the full range of tools and tactics available, and the ideas that link them together in strategies that generate results. This course is a thorough grounding the fundamental ideas, tools and tactics of effective PR for all kinds of companies and organisations.

This course gives PR professionals practical skills and fundamental insights into how to work with the media, build trust and relationships, and generate positive media coverage from this key aspect of public relations.

This course teaches communications professionals how to create effective PR strategies with defined and achievable objectives, and translate these strategies into specific and practical PR plans.

As part of our "Bite-sized" series, Pinnacle London will be hosting three exclusive 90 minute free of charge training sessions, on Tues Sept 7, with online communications guru, Dr Paul Marsden, author of Connected Marketing and numerous articles, including a highly acclaimed piece on Crowdsourcing for online magazine Contagious.

Originally from the UK, Paul now lives and works in Miami so we’re delighted to have him with us at Pinnacle London to share his insight for creating effective and viral online communications.

Paul is considered to be one of the foremost thinkers and practitioners in harnessing digital PR & marketing effectively; he works with brands and organizations including LVMH, Nokia, BBC, Publicis, T-Mobile, WPP, Economist and the UK government. 

Paul led the research team at the London School of Economics that validated the link between word of mouth reputation and business growth. His blog, “Viralculture”, is a well-read source of up-to-the-minute thinking and real world examples. We are delighted that he will be sharing this expertise with a select few Pinnacle friends, enabling you to take his insight back to the office and apply it to your own business.

From blogging to podcasting, and Facebook to Farmville this is a definitive guide to harnessing the power of internet communications & social media.

To register for the 08:30 - 10:00 BREAKFAST Session please click below.

PLEASE NOTE:

These free sessions have a strict maximum of 10 places per session, so if you're interested in applying for a place please register immediately.  You will be notified by email as soon as your place is confirmed.

Refreshments will be provided on all sessions.

Whenever Paul makes a rare trip to London, his sessions become fully booked very quickly. We will be running a waiting list for those unable to secure a place initially. Therefore, should you confirm attendance, we would be grateful if you could notify us in the event of being unable to attend the session.

As part of our "Bite-sized" series, Pinnacle London will be hosting three exclusive 90 minute free of charge training sessions, on Tues Sept 7, with online communications guru, Dr Paul Marsden, author of Connected Marketing and numerous articles, including a highly acclaimed piece on Crowdsourcing for online magazine Contagious.

Originally from the UK, Paul now lives and works in Miami so we’re delighted to have him with us at Pinnacle London to share his insight for creating effective and viral online communications.

Paul is considered to be one of the foremost thinkers and practitioners in harnessing digital PR & marketing effectively; he works with brands and organizations including LVMH, Nokia, BBC, Publicis, T-Mobile, WPP, Economist and the UK government. 

Paul led the research team at the London School of Economics that validated the link between word of mouth reputation and business growth. His blog, “Viralculture”, is a well-read source of up-to-the-minute thinking and real world examples. We are delighted that he will be sharing this expertise with a select few Pinnacle friends, enabling you to take his insight back to the office and apply it to your own business.

From blogging to podcasting, and Facebook to Farmville this is a definitive guide to harnessing the power of internet communications & social media.

To register for the 12:30 - 14:00 LUNCHTIME Session please click below.

PLEASE NOTE:

These free sessions have a strict maximum of 10 places per session, so if you're interested in applying for a place please register immediately.  You will be notified by email as soon as your place is confirmed.

Refreshments will be provided on all sessions.

Whenever Paul makes a rare trip to London, his sessions become fully booked very quickly. We will be running a waiting list for those unable to secure a place initially. Therefore, should you confirm attendance, we would be grateful if you could notify us in the event of being unable to attend the session.

As part of our "Bite-sized" series, Pinnacle London will be hosting three exclusive 90 minute free of charge training sessions, on Tues Sept 7, with online communications guru, Dr Paul Marsden, author of Connected Marketing and numerous articles, including a highly acclaimed piece on Crowdsourcing for online magazine Contagious.

Originally from the UK, Paul now lives and works in Miami so we’re delighted to have him with us at Pinnacle London to share his insight for creating effective and viral online communications.

Paul is considered to be one of the foremost thinkers and practitioners in harnessing digital PR & marketing effectively; he works with brands and organizations including LVMH, Nokia, BBC, Publicis, T-Mobile, WPP, Economist and the UK government. 

Paul led the research team at the London School of Economics that validated the link between word of mouth reputation and business growth. His blog, “Viralculture”, is a well-read source of up-to-the-minute thinking and real world examples. We are delighted that he will be sharing this expertise with a select few Pinnacle friends, enabling you to take his insight back to the office and apply it to your own business.

From blogging to podcasting, and Facebook to Farmville this is a definitive guide to harnessing the power of internet communications & social media.

To register for the 15:30 - 17:00 AFTERNOON Session please click below.

PLEASE NOTE:

These free sessions have a strict maximum of 10 places per session, so if you're interested in applying for a place please register immediately.  You will be notified by email as soon as your place is confirmed.

Refreshments will be provided on all sessions.

Whenever Paul makes a rare trip to London, his sessions become fully booked very quickly. We will be running a waiting list for those unable to secure a place initially. Therefore, should you confirm attendance, we would be grateful if you could notify us in the event of being unable to attend the session.

This course builds the creativity that is essential to results in PR, through a combination of structured idea generation activities and inspirational workshops and activities.

This course teaches communications professionals how to anticipate, plan, train and prepare well in advance of any negative event in order to contain and reverse negative publicity by reacting effectively to a breaking news crisis that threatens their organisation’s reputation.

This course delivers insight into the latest ideas and practices in the fields of social responsibility and sustainability, and in particular the role of good communications, dialogue and cooperation in this important and sensitive field.

This is a comprehensive 5 day course that explores all aspects of event organisation.

Please contact us for further details.

An intensive two-week seminar for PR professionals looking to refine, update and expand their skills to include all the latest strategic thinking, along with the tools and tactics required to engage key stakeholder groups including the media. A top-level course delivered by senior trainers based on internationally recognised best practice.

This course comprises the core principles of internal communications theory and the latest best practice in applying internal communications tools. It specifically considers effective internal communications during crises and change management programmes.

This one-day course is designed for PR professionals needing to coordinate communications across a number of countries for an international organisation or an international campaign.

From blogging to podcasting, and Facebook to Farmville this is a definitive guide to harnessing the power of internet communications & social media.  This course encompasses everything that modern marketing & communications professionals need to know to operate effectively in the digital age. Topics include understanding “Web 2.0”, what opportunities and dangers it brings for PR & Marketing, understanding key technologies from blogs and RSS to communities and forums; identifying who to monitor; understanding how to engage with bloggers and other social media; online PR resources and campaigns.

This course will be taught by online marketing guru, Dr Paul Marsden, in a very rare appearance in the UK.  Paul is the author of "Connected Marketing" and has contributed to numerous articles, including the highly acclaimed piece on Crowdsourcing for online magazine Contagious.

Originally from the UK, Paul now lives and works in Miami so we’re delighted to have him with us at Pinnacle London to share his insight for creating effective and viral online communications in this 1 day Masterclass.

Paul led the research team at the London School of Economics that validated the link between word of mouth reputation and business growth. His blog, “Viralculture”, is a well-read source of up-to-the-minute thinking and real world examples. We are delighted that he will be sharing this expertise with Pinnacle delegates, enabling you to take his insight back to the office and apply it to your own business.

This course teaches communications professionals how to plan a PR campaign and create effective PR strategies with defined and achievable objectives, and then how to translate these strategies into specific and practical PR plans.

Understanding of correct protocol and etiquette is as important to modern international business as it is to the world of diplomacy and affairs of state.

This practical course covers the special skills and insights that official spokespeople need to represent their organisation effectively, or refine their spokesperson abilities. Topics include effectively angling a news agenda, responding to enquiries, handling bad news, managing relationships, presentation and speaking skills at media events, facilitating press conferences, and managing a press pack. Training consists of incisive briefings from experienced PR professionals, case studies, role plays and workshops to build practical skills.

Identifying, understanding, listening and talking to all the key stakeholders who influence and affect your organisation is an important step, and an essential precursor to engaging with them.

This practical course is designed to get you writing powerful press releases quickly and instinctively.

Writing for public speaking is in some ways highly specialised: crafting natural spoken language for another person’s individual style. It also shares many aspects of general PR writing: engaging attention and conveying messages convincingly. This course draws together all these strands in.

This results-oriented writing course is tailored to the specific needs of PR professionals and our specialist forms of writing, from press releases and case studies to opinion editorials and by-line features.

People consume information differently online: readers’ attention span, scanning habits and navigation behaviour all confound the assumptions of writers who are used to traditional documents and paper. This course explains and then implements in practice the ideas and skills required to translate good writing into effective writing for the Web.

This course lays out the core principles to build presentation skills appropriate to each person and the wide variety of situations in which we need to perform. It draws on perspectives from psychology, linguistics, sociology, and hard practical experience to help you create simple, clear and compelling presentations and deliver them effectively. Expect an active and confidence-building day of coaching and fun workshops with an inspiring presentation coach.