The importance of developing memorable, relevant, clear, concise and consistent communications messages cannot be over-emphasised. Delegates will learn how to approach this critical part of the planning process from a strategic specialist, including: how to identify and develop messages that reflect the objectives of the organisation, the role of key and supporting messages and proof points, the importance of tailoring messages for different applications and situations to ensure resonance with different stakeholders, and advice on successful deployment of messages through a range of communications tactics.