From innovative tactics to effective execution
A one-day intermediate course covering practical approaches to PR planning and management
This course covers the complete process of translating strategy into results using practical approaches to PR planning and management. It introduces a menu of 10 universal of ingredients for effective campaigns, and a toolbox of planning techniques. You will learn to roll out campaigns smoothly, manage partners and suppliers, and troubleshoot effectively. Download a full course prospectus.
This course comprises four modules each covering a set of key concepts and skills. Within each module, best practice and key concepts are covered off in a concise briefing, followed by a range of stimulating learning activities like team workshops, group discussions, topical case studies and role-play exercises.
1) Communication campaign planning 2) Universal platforms for effective campaigns 3) Practical communication project management 4) Managing suppliers and working with agencies
You will gain insight and practical skills to plan and manage effective public relations campaigns that deliver results in line with organisational strategies and objectives. After this course you will be able to…
- Plan a communication campaign for your organisation rigorously using practical tools
- Apply and adapt 10 universal platforms for creative PR to achieve results for your organisation
- Project manage, troubleshoot and evaluate your own communication campaigns
- Appoint the right suppliers and agencies and manage them efficiently
Who should attend
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in PR, marketing or communication. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques. This course is ideal for all communications professionals up to and including director level who need to enhance their understanding and practical skills in planning and managing PR campaigns.
This course provides Advanced Professional Qualification credit, independently accredited by Edexcel. For details, download the course brochure.
Highly relevant topics. - Nicole Chariery, Amnesty International Good discussion. I didn’t feel like I was being told, but advised. - Jessica Ali, Richmond Partnership I like the personal approach the course takes. Every student feels personally attended to. - MI Salmanu, Nigerian Air Force This course made me aware of all the tactics and tools for timelines, budgets, as well as for planning and analysing. - Mohamed El-Samman, TASNEE The brainstorming and workshop sessions were very interactive and brought to life many actual examples of how PR can be effective. - Jayne Letter, Parcel Force Worldwide The workshops made you realise the level of detail you needed to go through to do things right. - Bevis Man, British Skin Foundation