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Media relations
This course gives PR professionals practical skills and fundamental insights into how to work with the media, build trust and relationships, and generate positive media coverage from this key aspect of public relations.
Number of days: 1
Price: £395 (+VAT)
Start Dates (click to book)
No dates currently availableTopics include understanding the media landscape, news values, cycles and dynamics, journalist psychology and motivation, developing creative news angles and pitching stories to journalists.
Training consists of incisive briefings from experienced PR professionals, case studies, role plays and workshops to build practical skills.
























Comments
Following are comments from people who have attended this course in the past.Peter Odeice, Parliament of Uganda
A number of examples used were quite practical and it was exciting to have an added tool outside the class. Trainers well researched
(Name not published), (Company name not published)
Brainstorming - lots of useful information, sharing ideas with the group.
(Name not published), (Company name not published)
Chance to discuss campaigns with colleagues out of office & hearing others pitch.
(Name not published), (Company name not published)
Clearly experts in their field. Very positive and constructive as well as showing a willingness to criticise where its due.
(Name not published), (Company name not published)
Debate, discussions, brainstorming - gave new ideas a fresh angle.
H Richardson, Hachette
Discussion, hearing others pitching especially from other companies - feedback on pitching
Alexandra Richardson, Hachette
Examples of creative ideas, thinking outside the box!
(Name not published), (Company name not published)
Felt it was useful to hear from a more general PR angle. I now have a new way of looking at media.
Jon Weir, Hachette
Gave me great ideas and tips on how to pitch, exactly what I wanted.
(Name not published), (Company name not published)
Good case studies, workshops and the trainer's professional experience.
Angela McMahen, Hachette
Good for coming out with new ideas.
Tara Gladden, Hachette
Good interactive element.
Chris M, SOS Children's Villages Interaction
Great that the group size is so small.
Silvia Giovannoni, Ashoka Fellon
I appreciated the practical workshops and the shared professional experience of the trainers.
Kati Lesyinen, Toothfriendly International
Inspiring new ideas, practical case studies.
Francisca Sumay, International Criminal Court
It basically covered a lot of media related issues and was delivered in a lively, engaging way. Very nice case studies.
Wendy Gorniarl, Affinity Sutton Group
It provided what I hoped it would and I feel more confident in media relations.
Fiona Smith, Hachette
Just standing back and getting a chance to see job from another perspective - great to brainstorm ideas.
Kirsteen Astor, Hachette
Laid back atmosphere and really informative trainers.
(Name not published), (Company name not published)
Liked the examples given by the trainer out of her own experience + case studies.
Lisa Martin, Leaders
Liked the opportunity to meet a journalist and hear their perspective.
Rebecca Lewis, Hachette
Made us think about types of PR that we don't usually consider, especially news stories + stunts
Neil Reynolds, Biwater
Open dialogue and feedback
(Name not published), (Company name not published)
Presented in clear, concise manner. Covered a broad range of topics with adequate time devoted to each person.
(Name not published), (Company name not published)
Realistic examples complemented with workshops.
(Name not published), (Company name not published)
Relaxed atmosphere + practical examples.
(Name not published), (Company name not published)
Straightforward advice, useful tips i.e. using pitches, stepping back from the story, thinking like a journalist.
(Name not published), (Company name not published)
Tailored to each organisation. Great that free discussion was encouraged.
S G Sheau, Nigerian Air Force
The interactive nature of the instructions and the professionalism of the trainers.
M I Salmanu, Nigerian Air Force
The mode of instructions were fantastic as it encouraged the participants to share their individual experiences while learning from each other as a group.
(Name not published), (Company name not published)
The training gave me an understanding of how PR works and what can be done to promote our organisation.
(Name not published), (Company name not published)
Very good opportunity to learn more about media.
Hazel Arnold, Biwater
Very thorough and great feedback.
(Name not published), (Company name not published)
Workshops were very interesting and creative, trainers related all the material and handouts to the trainees company and tried to apply the theory to the practical work of each
A Malcun, Nigerian Air Force
Workshops, being able to apply what I am being taught so that I can be corrected.