Open courses Open course list Details - Intensive public relations seminar
Intensive public relations seminar
An intensive two-week seminar for PR professionals looking to refine, update and expand their skills to include all the latest strategic thinking, along with the tools and tactics required to engage key stakeholder groups including the media. A top-level course delivered by senior trainers based on internationally recognised best practice.
Number of days: 10
Price: £5450 (+VAT)
Start Dates (click to book)
Who should attend
Taking place at Pinnacle’s
What to expect
A course endorsed by IPRA (the International Public Relations Association) which is led by experienced international PR professionals, incorporating briefings, stimulating and interactive workshops, group discussion and senior guest speakers drawn from PR and the media, who share their insights and experiences.
Course content
- Effective presentation skills
- Developing PR strategy, including stakeholder engagement
- Planning & managing PR campaigns, including international campaigns
- Preparing spokespeople, including on-camera interviews
- Strategic media relations & journalist engagement
- PR 2.0 – future-proofing PR with Web 2.0 tools
- Crisis planning & management including crisis TV interviews
- Strategic event management including media events
- Writing for PR
- Influencing policy making through public affairs campaigns
- Corporate social responsibility
- Measurement & evaluation
- Guest speakers & workshops with experienced journalists
- Case studies & group learning
Results
Delegates will gain advanced-level skills required to add real value to their organisation’s presence and profile, as well as reinforcing their role as trusted communicators who enjoy the confidence of senior executives. They will be able to communicate with impact and flair through the use of all the latest strategic tools, techniques and channels.
Comments
Following are comments from people who have attended this course in the past.Rahmah I Nawwab, Saudi Aramco
The workshops were very interesting, the material was beneficial and the instructor was excellent.
Name not published, Company name not published
I especially benefited from the exercise where we pitched to a journalist. It highlighted our weaknesses and how we can improve.
Name not published, Company name not published
This was the most interesting day ever, the trainer was excellent and the exercises were really beneficial. It was a great day!
Luai Subaiey, Saudi Aramco
"I particularly liked meeting the trainers and discovering their approaches to communication." "It's all fantastic, useful and informative."
Name not published, Company name not published
"The organisation and quality of the training was excellent."
Kolawole Zaid, Elf Petroleum Nigeri
"I liked the small group and the good quality of trainers."
Ashley Dickinson, Red Bull Ireland
"It was all very clear, broken up into good sections. The speakers and trainers were excellent."
Name not published, Company name not published
"I enjoyed the workshops best and exchanging the experience with the other attendees."
Name not published, Company name not published
"I especially enjoyed the trainer's personal experiences which she shared with us; it is so beneficial to hear directly from someone so experienced in PR."
Name not published, Company name not published
"Interactive, concrete, realistic."
Abdulrahman Al Beda, Kuwait Foreign Petroleum Exploration Company
Roger was excellent. I feel I have a far greater knowledge and understanding of Public Relations.
Issak Sereyen, karachaganak kazakhstan
This has been an excellent experience. Each session was well prepared and delivered. You can rarely have the luxury of so many top class professionals in one place.
Adamu Abdullahi, Kano State Government, Nigera
This course gives the participants an in depth knowledge and modern approach to PR. This has been excellent training.