Open courses Open course list Details - Foundations in PR
Foundations in PR
An intensive five-day course for those relatively new to PR who need all the core PR skills required by a modern communications professional. Designed specifically for communicators working in an international environment, delegates learn how to engage stakeholders and ensure their messages are heard, using the latest techniques, from media relations to PR 2.0 tools.
Number of days: 5
Price: £2250 (+VAT)
Start Dates (click to book)
Who should attend
In-house professionals from the public, private and not-for-profit sectors who want to get ahead in PR, as well as PR agency professionals who want to develop successful long-term relationships with their clients. This course is ideal for people with less than three years’ experience, who are looking to develop their careers.
What to expect
A course led by experienced international PR professionals, incorporating best practice briefings, stimulating and interactive workshops, group discussion and guest speakers drawn from PR and the media, who share their insights and experiences.
Course content
- The core ideas behind modern PR
- Understanding the media & building journalist relationships
- The needs & practices of the international media
- Developing effective PR strategy, including identifying issues & stakeholders, developing objectives & messages
- Developing effective news angles and interesting the media in your news
- The role of the real & online press offices
- Media and non-media tools & tactics
- Online PR – Web 2.0 tools
- Strategic event organisation
- Successful press conference management
- Measuring & evaluating the success of your PR
- Writing for PR: press releases, features, opinion editorials and Web-based materials
Results
Delegates will gain a wide range of new skills across all the core areas of PR, and will become familiar with all the latest tools and techniques at their fingertips. They will become confident, empowered PR professionals able to make a real impact through the use of strategic, smart and creative PR.
Comments
Following are comments from people who have attended this course in the past.