Elearning modules
Welcome to the Pinnacle Brussels e-learning site.
We are pleased to be able to offer you these e-learning modules to supplement the training programme that you have completed.
This site contains a series of modules about the discipline of Media Relations. They are learning tools to help you build practical media skills and engage successfully with journalists.
The modules contain questions and exercises for you to complete. Your progress will be monitored electronically. Help is available from the Pinnacle team in Brussels and all questions will be answered.
When you are ready to begin, choose a module from the menu. New ones will be added regularly, about every four weeks.
When a module has been completed, you will be able to download the content for future reference. You can do this from the Resources section.
Good luck and enjoy your learning. If you have any questions please email us at brussels@pinnaclepr.net
Here’s a list of elearning modules.
Module 1: Which media relations tools for which purpose?
Module 2: The media landscape
Module 3: Making news
Module 4: Message development
Module 5: Creating press material
Module 6: Press release writing
Module 7: Press release production
Module 8: Preparing for an interview
Module 9: Organising a press event
Module 10: Media monitoring and analysis
Module 11: Agency relations
Module 12: Crisis communications
Module 13: Understanding journalists
Module 14: Media relations strategy and development
Module 15: Media relations planning tool
Module 16: Audience and stakeholder analysis
Module 17: Media relations measurement and evaluation