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• Writing for communications and PR training courses

  Writing for the media
  A one-day crash course in high-impact everyday writing skills for PR professionals. Read more…
  Press release writing
  A one-day course covering news judgment, language, structure and distribution of press releases. Read more…
  Specialised communications and PR copywriting
  A one-day intermediate course covering opinion editorials, case studies, features and advertorials. Read more…
  Writing for the web
  A one-day intermediate [...]

• Staff

  Will Hardie
  Will is co-founder and COO of Pinnacle. He is an experienced international journalist and psychologist turned communications consultant. As a Reuters foreign correspondent and editor he reported financial and political news from dozens of countries; as a PR professional he has advised and coached more than 50 CEOs, ministers and heads of state.
  Jennifer Hardie
  Jennifer [...]

• Private presentation coaching

  Private presentation courses can be a good option for many situations, for instance:

  If you are looking for one-on-one coaching
  If you are preparing for a particular presentation or speech
  If you want to practice sensitive or confidential material
  If you would like a customised course for several people from the same organisation

  We have delivered private coaching for all [...]

• Why choose Pinnacle?

  Scale, reliability and capacity
  We are the world’s largest specialised international public relations training company so you can trust us to deliver a quality service.  We conduct PR training every day for multinational companies, international institutions, CEOs and government ministers – as well as small companies and PR agencies.

  Customisation
  You will receive a training programme that is [...]

• Media training goals

  Following are the key goals that we target with media training at Pinnacle.

  The art of interviews: Personal performance
  1. Conduct confident and effective interviews2. Project credibility and authority3. Build confidence and self-awareness4. Perform calmly under pressure5. Practice in a safe environment with personal coaching6. Learn from your own mistakes and others’7. Come to enjoy interviews as [...]

• Why media train?

  Great opportunities
  A well-delivered interview can convey a persuasive and memorable message to your key audiences and stakeholders.  Broadcast, print and electronic media interviews all have special power because people trust and pay attention to the media they have chosen as their source of information.  Media training helps you make the most of interviews as a [...]

• Media training: what to expect

  Expect a high quality training course custom-designed for you and your spokespeople based on exhaustive customisationFirst, you can expect us to front-load a lot of time into analysing your particular situation and requirements. Then we will build a unique programme to match your goals and select trainers with the most relevant experience.Download a sample media training [...]

• Media training

  Training for media interviews is essential for everyone who speaks to journalists because so much is at stake. Get it right, and the people who matter to you will get the right message, loud and clear. Get it wrong, and you might stir up a crisis.The greatest media spokespeople appear natural, relaxed, authoritative, likeable, [...]

• Custom courses

  We build customised training courses on all kinds of communications topics. Following are examples of customised courses developed for clients in the past. If you have an idea for a customised course that would benefit your organisation, contact us today to discuss how we can help.
  Specialised PR skills
  Board-level communications
  The communications function should be represented at [...]

• Case study: customised writing training for Kraft Foods

  Kraft Foods, the world’s second largest food and drink company, markets popular brands in more than 150 countries. Kraft identified writing skills as an important tool and area of development for its communications teams in a number of countries across Europe and the Middle East, and brought them together for a custom-designed Pinnacle writing training [...]