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Pinnacle Dubai’s 2012 training calendar begins on January 22 with two of our most popular suites of courses.The five-day Crisis Communication Seminar comprises crisis communication management, crisis media engagement and crisis management in social media, followed by two days of hands-on rolling crisis simulation workshops.The five-day Foundations in PR Programme is a one-week induction to [...]
Lobbying and public affairs training courses
Crash course in public affairs and lobbying
A one-day intermediate-level induction to the world of policy and legislative influence for PR professionals. Read more…
Advanced public affairs and lobbying
A one-day advanced-level course on developing lobbying strategies and executing lobbying campaigns. Read more…
Strategic public affairs and lobbying Focused Immersion Seminar
A five-day Focused Immersion Seminar covering [...]
Event management training courses
Practical event management
A one-day course covering core skills around the strategy, design, planning and delivery of PR events. Read more…
Directing strategic events
A one-day intermediate course covering PR events from a strategic management perspective. Read more…
Protocol, etiquette and hosting
A one-day intermediate course covering the rules and conventions of high-level personal interaction. Read more…
Communications and PR management training courses
Introduction to communications and PR
A one-day introductory course covering all of the core concepts, disciplines and techniques of modern PR. Read more…
Crash course in communications and PR for experienced professionals
A three-day induction to PR designed for senior professionals who are new to PR but advanced in their careers. Read more…
Creativity [...]
Writing for the media
A one-day crash course in high-impact everyday writing skills for PR professionals. Read more…
Press release writing
A one-day course covering news judgment, language, structure and distribution of press releases. Read more…
Specialised communications and PR copywriting
A one-day intermediate course covering opinion editorials, case studies, features and advertorials. Read more…
Writing for the web
A one-day intermediate [...]
Social media
Social media strategy for communications and PR
A one-day intermediate course on how to design a comprehensive strategy for engaging stakeholders online. Read more…
Social media management for communications and PR
A two-day intermediate course on how to campaign and engage on Facebook, Twitter and YouTube. Read more…
Reputation management in social media
A one-day intermediate course on how to track, [...]
Crash course in communications and PR for experienced professionals
A three-day induction to PR designed for senior professionals who are new to PR but advanced in their careers. Read more…
Creativity in PR
A one-day intermediate course providing inspiration and practical tools to create imaginative PR ideas. Read more…
Essential media relations
A one-day course covering core concepts and techniques [...]
Crisis communication management
A one-day intermediate-level course on how to plan crisis communication strategies, systems and resources. Read more…
Crisis communication: media engagement
A one-day advanced-level course on rapid media and online response to contain a PR crisis. Read more…
Crisis communication Focused Immersion Seminar
a five-day master-class comprising crisis strategy and response to contain a PR crisis online and [...]
1. GENERAL
1.1 These terms and conditions (T&Cs) together with the Training Services (together “the Agreement”) form the entire agreement between Pinnacle and the Client and shall not be removed or varied in any way except as agreed in writing and signed on behalf of Pinnacle.
1.2 By booking Training Services online, the Client accepts and acknowledges [...]
Our open training courses are professional, stimulating, inspiring, interesting and above all practical. Here is a flavour of what to expect if you come on a Pinnacle course.
Practical
Your course will be heavy on reality and light on theory. We will introduce the concepts clearly, then focus on real-world skills that connect the big picture to [...]