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• Flexible international diploma programmes

  You can build credit for an Edexcel-accredited Advanced Professional Diploma at your own pace on short courses, or on intensive two-week sessions in London, Brussels and Dubai. Which route suits you best? Find out by downloading  a prospectus for the open course diploma or the three-centre diploma.

• Strategic event management seminar

  Event management best practice in action
  A four-day intermediate Focused Immersion Seminar covering a set of core event management competencies

  This four-day event management master-class covers a set of key event management competences. You will master the practicalities of planning for events, managing event teams, troubleshooting issues on the fly, executing specialist events such as press conferences, [...]

• Courses – alphabetical list

  Advanced communication strategy
  Advanced communications and PR management
  Applied PR 360° Programme
  Chairing, moderating and facilitation
  Communication strategy design and development
  Crash course in communications and PR for experienced professionals
  Creating a lobbying and public affairs strategy
  Creativity in PR
  Crisis communication management
  Crisis communication media engagement
  Crisis communication seminar
  Crisis management in social media
  Directing strategic events
  Essential media relations
  Essential presentation skills
  Foundations in PR 360° Programme
  Intensive media [...]

• RESOURCE – Social media infographic via Socialnomics

• CASE STUDY – Airbnb social media crisis

  Here’s a great case study showing the importance of social media in reputation management, especially in a crisis. Airbnb – a web service that lets you rent out your house or spare room to strangers while you’re away on holiday – was caught off-guard this summer by a social media storm after clients had [...]

• Coming up: Crisis and Foundations in PR

  Pinnacle Dubai’s 2012 training calendar begins on January 22 with two of our most popular suites of courses.The five-day Crisis Communication Seminar comprises crisis communication management, crisis media engagement and crisis management in social media, followed by two days of hands-on rolling crisis simulation workshops.The five-day Foundations in PR Programme is a one-week induction to [...]

• Lobbying and public affairs training courses

  Lobbying and public affairs training courses
  Crash course in public affairs and lobbying
  A one-day intermediate-level induction to the world of policy and legislative influence for PR professionals. Read more…
  Advanced public affairs and lobbying
  A one-day advanced-level course on developing lobbying strategies and executing lobbying campaigns. Read more…
  Strategic public affairs and lobbying Focused Immersion Seminar
  A five-day Focused Immersion Seminar covering [...]

• Event management training courses

  Event management training courses
  Practical event management
  A one-day course covering core skills around the strategy, design, planning and delivery of PR events. Read more…
  Directing strategic events
  A one-day intermediate course covering PR events from a strategic management perspective. Read more…
  Protocol, etiquette and hosting
  A one-day intermediate course covering the rules and conventions of high-level personal interaction. Read more…

   

• Communications and PR management training courses

  Communications and PR management training courses
  Introduction to communications and PR
  A one-day introductory course covering all of the core concepts, disciplines and techniques of modern PR. Read more…
  Crash course in communications and PR for experienced professionals
  A three-day induction to PR designed for senior professionals who are new to PR but advanced in their careers. Read more…
  Creativity [...]

• Writing for communications and PR training courses

  Writing for the media
  A one-day crash course in high-impact everyday writing skills for PR professionals. Read more…
  Press release writing
  A one-day course covering news judgment, language, structure and distribution of press releases. Read more…
  Specialised communications and PR copywriting
  A one-day intermediate course covering opinion editorials, case studies, features and advertorials. Read more…
  Writing for the web
  A one-day intermediate [...]