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Writing for the media
A one-day crash course in high-impact everyday writing skills for PR professionals. Read more…
Press release writing
A one-day course covering news judgment, language, structure and distribution of press releases. Read more…
Specialised communications and PR copywriting
A one-day intermediate course covering opinion editorials, case studies, features and advertorials. Read more…
Writing for the web
A one-day intermediate [...]
Our open training courses are professional, stimulating, inspiring, interesting and above all practical. Here is a flavour of what to expect if you come on a Pinnacle course.
Practical
Your course will be heavy on reality and light on theory. We will introduce the concepts clearly, then focus on real-world skills that connect the big picture to [...]
We build customised training courses on all kinds of communications topics. Following are examples of customised courses developed for clients in the past. If you have an idea for a customised course that would benefit your organisation, contact us today to discuss how we can help.
Specialised PR skills
Board-level communications
The communications function should be represented at [...]
Pinnacle customised training ranges in scale from one-off courses to strategic programmes for organisations covering dozens of topics for hundreds of individuals over months or years. Benefits of custom courses include:
Economy: up to 40% lower cost per person for larger groups
Location: save on travel by training at a place of your choice
Confidentiality: share sensitive issues in [...]
Pinnacle’s suite of specialised PR courses for the European Parliament shows our ability to design highly customized training for major international organizations, and deliver large programmes effectively.
The European Parliament sits at the heart of the world’s most complex challenge in political communications. Its 785 MEPs represent almost 500 million people speaking 23 languages in 27 [...]
Communication strategy design and development
A one-day intermediate course covering how to create a communication strategy, from concepts to tools. Read more…
Crash course in communications and PR for experienced professionals
A three-day induction to PR designed for senior professionals who are new to PR but advanced in their careers. Read more…
Creativity in PR
A one-day intermediate course providing inspiration and [...]
[ February 19, 2012 9:00 am to February 23, 2012 5:00 pm. April 22, 2012 9:00 am to April 26, 2012 5:00 pm. July 1, 2012 9:00 am to July 5, 2012 5:00 pm. September 23, 2012 9:00 am to September 27, 2012 5:00 pm. December 16, 2012 9:00 am to December 20, 2012 5:00 pm. ]
A five-day cross-competency programme for senior PR professionals
A five-day advanced Multi-Skill Programme covering PR strategy and management, media engagement, crisis and internal comms
This one-week master-class is designed for small groups of director-level PR professionals to develop leadership and share experience about the latest state of the art in international communications. Top-level guest speakers lead discussion [...]
Intensive preparation and response simulation
A five-day advanced master-class covering PR crisis strategy and response both online and in the media
This five-day seminar covers all aspects of crisis communication to effectively defend reputation. You will learn to create systems enabling immediate crisis communication, and to direct practical media and online engagement. Training includes videotaped interview coaching [...]
Practical and strategic engagement with financial stakeholders
A one-day intermediate course on managing news, stakeholders and reputation in the financial realm
This course covers the strategic management of information flows between a company and its stakeholders, investors and markets. You will learn to promote and enhance financial reputation when reporting financial news, working with analysts, handling business [...]
[ February 19, 2012 9:00 am to February 23, 2012 5:00 pm. April 22, 2012 9:00 am to April 26, 2012 5:00 pm. July 1, 2012 9:00 am to July 5, 2012 5:00 pm. September 23, 2012 9:00 am to September 27, 2012 5:00 pm. December 16, 2012 9:00 am to December 20, 2012 5:00 pm. ]
A PR writing master-class for all specialist communication materials
A five-day Focused Immersion Seminar covering the full spectrum of written PR concepts and techniques
This five-day seminar covers the full spectrum of written PR. You will build a foundation of universal techniques to enhance the impact of your writing, then apply them in stimulating exercises across many [...]