Search results for: Writing for PR

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  • Courses – alphabetical list

    Advanced communication strategy
    Advanced communications and PR management
    Applied PR 360° Programme
    Chairing, moderating and facilitation
    Communication strategy design and development
    Crash course in communications and PR for experienced professionals
    Creating a lobbying and public affairs strategy
    Creativity in PR
    Crisis communication management
    Crisis communication media engagement
    Crisis communication seminar
    Crisis management in social media
    Directing strategic events
    Essential media relations
    Essential presentation skills
    Foundations in PR 360° Programme
    Intensive media [...]

  • Writing for communications and PR training courses

    Writing for the media
    A one-day crash course in high-impact everyday writing skills for PR professionals. Read more…
    Press release writing
    A one-day course covering news judgment, language, structure and distribution of press releases. Read more…
    Specialised communications and PR copywriting
    A one-day intermediate course covering opinion editorials, case studies, features and advertorials. Read more…
    Writing for the web
    A one-day intermediate [...]

  • Terms and conditions

    1. GENERAL

    1.1 These terms and conditions (T&Cs) together with the Training Services (together “the Agreement”) form the entire agreement between Pinnacle and the Client and shall not be removed or varied in any way except as agreed in writing and signed on behalf of Pinnacle.

    1.2 By booking Training Services online, the Client accepts and acknowledges [...]

  • Custom courses

    We build customised training courses on all kinds of communications topics. Following are examples of customised courses developed for clients in the past. If you have an idea for a customised course that would benefit your organisation, contact us today to discuss how we can help.
    Specialised PR skills
    Board-level communications
    The communications function should be represented at [...]

  • Case study: customised writing training for Kraft Foods

    Kraft Foods, the world’s second largest food and drink company, markets popular brands in more than 150 countries. Kraft identified writing skills as an important tool and area of development for its communications teams in a number of countries across Europe and the Middle East, and brought them together for a custom-designed Pinnacle writing training [...]

  • Case study: custom media engagement training for B. Braun

    B. Braun is one of the world’s leading manufacturers of medical equipment, with 30,000 employees in more than 50 countries. The company commissioned Pinnacle to design and deliver an interactive communication seminar as part of an annual communications team meeting, which brought together PR professionals from its offices all over the world.

    The half-day session in [...]

  • Communications and Public Relations Training

    We train across more than 50 specialist communication disciplines including: Operational skills like media relations and press release writing Management competencies such as communication strategy and planning Executive functions such as crisis communication and media interviews
    Recognition
    All Pinnacle training is based on modules of the Edexcel BTEC Level 7 Advanced Professional Qualifications in Communications and Public [...]

  • Advanced courses

    Advanced communication strategy
    A one-day advanced course covering complex and sophisticated PR strategy issues. Read more…
    Advanced communications and PR management
    A one-day advanced course on designing PR departments and directing major PR campaigns. Read more…
    Strategic media engagement
    A one-day advanced course on top-level media engagement for PR managers and directors. Read more…
    Speechwriting
    A one-day advanced course covering the specialist techniques of speechwriting, [...]

  • Intermediate courses

    Communication strategy design and development
    A one-day intermediate course covering how to create a communication strategy, from concepts to tools. Read more…
    Crash course in communications and PR for experienced professionals
    A three-day induction to PR designed for senior professionals who are new to PR but advanced in their careers. Read more…
    Creativity in PR
    A one-day intermediate course providing inspiration and [...]

  • Core skills courses

    Introduction to communications and PR
    A one-day introductory course covering all of the core concepts, disciplines and techniques of modern PR. Read more…
    Essential media relations
    A one-day course covering core concepts and techniques for securing strong media coverage. Read more…
    Practical event management
    A one-day course covering core skills around the strategy, design, planning and delivery of PR events. Read more…
    Writing [...]

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