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• Why choose Pinnacle?

  Scale, reliability and capacity
  We are the world’s largest specialised international public relations training company so you can trust us to deliver a quality service.  We conduct PR training every day for multinational companies, international institutions, CEOs and government ministers – as well as small companies and PR agencies.

  Customisation
  You will receive a training programme that is [...]

• Media training goals

  Following are the key goals that we target with media training at Pinnacle.

  The art of interviews: Personal performance
  1. Conduct confident and effective interviews2. Project credibility and authority3. Build confidence and self-awareness4. Perform calmly under pressure5. Practice in a safe environment with personal coaching6. Learn from your own mistakes and others’7. Come to enjoy interviews as [...]

• Why media train?

  Great opportunities
  A well-delivered interview can convey a persuasive and memorable message to your key audiences and stakeholders.  Broadcast, print and electronic media interviews all have special power because people trust and pay attention to the media they have chosen as their source of information.  Media training helps you make the most of interviews as a [...]

• Custom courses

  We build customised training courses on all kinds of communications topics. Following are examples of customised courses developed for clients in the past. If you have an idea for a customised course that would benefit your organisation, contact us today to discuss how we can help.
  Specialised PR skills
  Board-level communications
  The communications function should be represented at [...]

• Case study: major programmes for the European Parliament

  Pinnacle’s suite of specialised PR courses for the European Parliament shows our ability to design highly customized training for major international organizations, and deliver large programmes effectively.

  The European Parliament sits at the heart of the world’s most complex challenge in political communications. Its 785 MEPs represent almost 500 million people speaking 23 languages in 27 [...]

• Faculty

  Decades of experience in the field
  Our expert faculty of course leaders, trainers, tutors and coaches are all senior hands-on PR and media professionals. We have all lived and worked the topics on which we train.
  Accredited Trainer Programme
  The Pinnacle Accredited Trainer Programme and provides assurance that your trainers is a proven subject experts as well as [...]