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Advanced communication strategy
Advanced communications and PR management
Applied PR 360° Programme
Chairing, moderating and facilitation
Communication strategy design and development
Crash course in communications and PR for experienced professionals
Creating a lobbying and public affairs strategy
Creativity in PR
Crisis communication management
Crisis communication media engagement
Crisis communication seminar
Crisis management in social media
Directing strategic events
Essential media relations
Essential presentation skills
Foundations in PR 360° Programme
Intensive media [...]
Here’s a great case study showing the importance of social media in reputation management, especially in a crisis. Airbnb – a web service that lets you rent out your house or spare room to strangers while you’re away on holiday – was caught off-guard this summer by a social media storm after clients had [...]
Pinnacle Dubai’s 2012 training calendar begins on January 22 with two of our most popular suites of courses.The five-day Crisis Communication Seminar comprises crisis communication management, crisis media engagement and crisis management in social media, followed by two days of hands-on rolling crisis simulation workshops.The five-day Foundations in PR Programme is a one-week induction to [...]
Social media
Social media strategy for communications and PR
A one-day intermediate course on how to design a comprehensive strategy for engaging stakeholders online. Read more…
Social media management for communications and PR
A two-day intermediate course on how to campaign and engage on Facebook, Twitter and YouTube. Read more…
Reputation management in social media
A one-day intermediate course on how to track, [...]
Crisis communication management
A one-day intermediate-level course on how to plan crisis communication strategies, systems and resources. Read more…
Crisis communication: media engagement
A one-day advanced-level course on rapid media and online response to contain a PR crisis. Read more…
Crisis communication Focused Immersion Seminar
a five-day master-class comprising crisis strategy and response to contain a PR crisis online and [...]
Following are the key goals that we target with media training at Pinnacle.
The art of interviews: Personal performance
1. Conduct confident and effective interviews2. Project credibility and authority3. Build confidence and self-awareness4. Perform calmly under pressure5. Practice in a safe environment with personal coaching6. Learn from your own mistakes and others’7. Come to enjoy interviews as [...]
We build customised training courses on all kinds of communications topics. Following are examples of customised courses developed for clients in the past. If you have an idea for a customised course that would benefit your organisation, contact us today to discuss how we can help.
Specialised PR skills
Board-level communications
The communications function should be represented at [...]
Pinnacle media training teams work daily with companies, PR agencies, law firms and risk management consultancies around the world to train and prepare spokespeople for crisis interviews. Our teams have coached hundreds of senior spokespeople to mitigate reputational damage in live interviews on major news networks.
Decades of experience in the field
Our expert faculty of course leaders, trainers, tutors and coaches are all senior hands-on PR and media professionals. We have all lived and worked the topics on which we train.
Accredited Trainer Programme
The Pinnacle Accredited Trainer Programme and provides assurance that your trainers is a proven subject experts as well as [...]
We train across more than 50 specialist communication disciplines including: Operational skills like media relations and press release writing Management competencies such as communication strategy and planning Executive functions such as crisis communication and media interviews
Recognition
All Pinnacle training is based on modules of the Edexcel BTEC Level 7 Advanced Professional Qualifications in Communications and Public [...]