Optimise your online presence to shape perception and behaviour
A one-day intermediate course on how to track, shape and control how you are perceived and discussed in online social media
This course deals with designing your website, your online content and your digital outreach strategy in order to shape stakeholders’ perceptions when they find you on Google or discuss you in social media. You will learn to take control of your online reputation, track and manage issues, predict web user behaviour, and master tools to shape your search profile. Click here to download a full course prospectus