Case study: Rounded PR skills for the world’s top oil company
From 2007-2009 Pinnacle worked with Saudi Aramco, the world’s largest oil company, to develop the skills of its communication and PR specialists as fully rounded professionals. Pinnacle mapped the required core competencies, assessed skills gaps, created individual development plans and delivered a customised training programme for more than 200 employees over 18 months. This project won the 2010 Public Affairs Asia Gold Standard Award in Leadership and Development.