Topics covered include:
• Strategic use of events - aligning the event with overall business and communications objectives
• Event crisis management
• Event media relations management
• Choosing the right event - formal, informal, social events
• Event planning essentials - from budget setting to hiring the venue
• Event logistics - from room requirements to staging & lighting
• Effective negotiation skills to ensure you get the best deal
• Inviting delegates & speakers
• Setting up efficient back-office administration systems
• Event marketing and public relations
• Securing media coverage for your event
• Establishing & managing your team
• Good relations - the protocol & etiquette of working with delegates, speakers and VIPs from different cultures & countries
• On the day - a step-by-step guide to ensuring a successful event
• Measuring & evaluating the event's success