Strategic communications

An intensive one-week seminar designed for PR and communications practitioners who are mid-level within their careers and want to update their skills in the latest communications tools and techniques. This course gives participants global insights, case studies and lectures from international trainers and PR practitioners.

Number of days: 5
Price: AED14000

Start Dates (click to book)

Topics covered include

Advanced public relations strategy

Stakeholder engagement

PR Research

PR Measurement and evaluation

Crisis and issues management

Internal communications

CSR

Online public relations

Creativity in PR

Comments

Following are comments from people who have attended this course in the past.

Ahmad, Communications Manager
I love this course; it really takes my PR knowledge up to the next level

Hajar, Communications Manager
For me this course was perfect. It covered all of the topics that were important for me in my job as a communications manager. I particularly enjoyed the online PR and crisis management – I wouldn’t change a thing, it was great!

Wole, Director of Government Communications
The trainer Elsbeth was very active and energetic, I loved the examples that she gave

Training Centre

Dubai, UAE - See photos