This course teaches communications professionals how to plan a PR campaign and create effective PR strategies with defined and achievable objectives, and then how to translate these strategies into specific and practical PR plans.

Start Dates (click to book)

Sep 28, 2010 - Dubai

Dec 07, 2010 - Dubai

Topics include strategy best practice models; the campaign planning process; defining objectives, audiences stakeholders and tactics; campaign execution, monitoring and evaluation.

Training consists of incisive briefings from senior PR professionals who have created successful PR strategies for multinationals, governments and NGOs; along with case studies, role plays and workshops to build practical skills.