Open courses Open course list Details - Foundations in PR
Foundations in PR
An intensive five-day course for those relatively new to PR who need all the core PR skills required by a modern communications professional. Designed specifically for communicators in the Gulf, delegates learn how to engage stakeholders and ensure their messages are heard, using the latest techniques, from media relations to PR 2.0 tools.
Number of days: 5
Price: AED13500
Start Dates (click to book)
Who should attend
In-house professionals from the public, private and not-for-profit sectors in the Gulf who want to get ahead in PR, along with PR agency professionals who want to develop successful long-term relationships with their clients. This course is ideal for people with less than three years’ experience, who are looking to develop their careers.
What to expect
A course led by experienced international PR professionals, incorporating best practice briefings, stimulating and interactive workshops, group discussion and guest speakers drawn from PR and the media in the Gulf, who share their insights and experiences.
Course content
- The core ideas behind modern PR
- Understanding the media & building journalist relationships
- The needs & practices of the media in the Middle East
- Developing effective PR strategy, including identifying issues & stakeholders, developing objectives & messages
- Developing effective news angles and interesting the media in your news
- The role of the real & online press offices
- Media and non-media tools & tactics
- Online PR – Web 2.0 tools
- Strategic event organisation
- Successful press conference management
- Measuring & evaluating the success of your PR
- International protocol – working with different cultures
Results
Delegates will gain a wide range of new skills across all the core areas of PR, and will become familiar with all the latest tools and techniques at their fingertips. They will become confident, empowered PR professionals able to make a real impact through the use of strategic, smart and creative PR.
Comments
Following are comments from people who have attended this course in the past.(Name not published), (Company name not published)
Down to earth, realistic, relevant and leaves a lasting impression.
Melissa Green, Action PR
“Every day taught me a very valuable lesson. It was an intense course but well worth every minute. It was enjoyable too!”
Acharu Osime, Sahara Group, Nigeria
“The entire course was very helpful. It has changed my thinking about the importance of PR. The trainer was brilliant and has been very impactful throughout the entire week.”
Al-Batool Baroom, Dar Al-Hekma, College, Saudi Arabia
“I learned so much in this course. I loved meeting different journalists and people from the PR industry and enjoyed the workshops and case studies. I look forward to training with you again.”
Name not published, Company name not published
“I found meeting with journalists from the region and listening to their point of view on PR practices, to be particularly useful.”
Name not published, Company name not published
“Today I learned a lot about being understanding towards the media and their deadlines, and also knowing who the media’s audience is.”
Name not published, Company name not published
“I loved the role play related to pitching a news angle to a journalist. It was very informative and I received great feedback on what I did right and wrong.”
Name not published, Company name not published
“The PR campaign training today was intense but brilliant, and I look forward to putting it to use for my clients.”
(Name not published), Nigeria LNG
The course was thought provoking and interactive. I feel the training provided will be very useful to myself and colleagues.
Mona Annabi, PA Resources
Exciting information with practical support!
(Name not published), PA Resources
Very interesting! I feel the practical approach and the workshops particularly helped me benefit from the course!
(Name not published), Nigeria LNG
This course has greatly contributed to my PR knowledge. Adapting the missions to my own work will be greatly beneficial.
(Name not published), (Name of company not published)
Meeting with the journalists and hearing their opinion on PR practices was especially useful.
M Green, Action UAE
The trainer was excellent, I feel I gained a lot from this course especially a greater understanding of who my media audience is.
Acharu Osime, Sahara Group
I found learning the basic of public relations very insightful, I now feel I have an understanding of its place in the media.
(Name not published), (Name of company not published)
Working in a small group was great, it meant I could take part in all of the workshops. I have a far greater knowledge of how to pitch to a journalist and ideas for a PR campaign.
(Name not published), Action UAE
Today I felt I gained a great deal from the role play related to pitching ideas to journalists. The feedback I got was informative, useful and practical. This directly feeds into my job.
(Name not published), Sahara Group
Very insightful. I have learned a lot today, in a nutshell I understand how to deal with media/press releases and the importance of public relations in my role.
(Name not published), Action UAE
The training today was intense but brilliant. I look forward to putting the skills I have gained in practice with a client.
(Name not published), Sahara Group
The five day course was very helpful. It has changed my thinking about the importance of PR. Duncan Hart is a brilliant trainer. I feel what I have gained is very valuable to my career.
Al-Batool Baroom, Dar Al-Hakma College
I feel I gained a lot from this course, meeting journalists and industry professionals was particularly useful. I look forward to applying this to my work. I hope to train with Duncan again, he was great.
B. IKURU, Nigeria LNG
This course was practical, useful and interactive. Excellent!
(Name not published), PA Resources
Enriching information through practical workshops.