This course is for all people whose job involves organising events with a PR or publicity implications. It is designed to convey the skills, experience, knowledge and tricks of the trade that make the difference between success and failure for PR events. Topics include event management and protocol, developing themes and content, venue sourcing and liaison, supplier negotiation, media events, and on-the-day response. Training consists of incisive briefings from experienced event managers, case studies, role plays and workshops to build practical skills.

The proper knowledge and skills for event organisation can make the difference between a flop and a fantastic success. Learn the tricks of the trade, from the essentials of planning and preparation to juggling priorities under pressure on the day.

Who should attend

People from companies, trade associations, NGOs or PR consultancies who need to organise events to achieve positive publicity.

What to expect

Expect a detailed grounding in media and non-media event management techniques from Pinnacle’s seasoned event organisers and managers. Participants receive a thorough training manual to help them run smooth and successful events.

Course content

• Event management and protocol
• Developing event themes and content
• Sourcing venues
• Negotiating with third-party suppliers
• Managing speakers and delegates
• Types of media events
• Press conferences
• Generating media coverage in the European context
• Handling media on the day

Results

You will gain the skills and knowledge to consistently organise professional and slick media and non-media events.