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Writing for the media
A one-day crash course in high-impact everyday writing skills for PR professionals. Read more…
Press release writing
A one-day course covering news judgment, language, structure and distribution of press releases. Read more…
Specialised communications and PR copywriting
A one-day intermediate course covering opinion editorials, case studies, features and advertorials. Read more…
Writing for the web
A one-day intermediate [...]
Our open training courses are professional, stimulating, inspiring, interesting and above all practical. Here is a flavour of what to expect if you come on a Pinnacle course.
Practical
Your course will be heavy on reality and light on theory. We will introduce the concepts clearly, then focus on real-world skills that connect the big picture to [...]
We build customised training courses on all kinds of communications topics. Following are examples of customised courses developed for clients in the past. If you have an idea for a customised course that would benefit your organisation, contact us today to discuss how we can help.
Specialised PR skills
Board-level communications
The communications function should be represented at [...]
Pinnacle customised training ranges in scale from one-off courses to strategic programmes for organisations covering dozens of topics for hundreds of individuals over months or years. Benefits of custom courses include:
Economy: up to 40% lower cost per person for larger groups
Location: save on travel by training at a place of your choice
Confidentiality: share sensitive issues in [...]
Pinnacle’s suite of specialised PR courses for the European Parliament shows our ability to design highly customized training for major international organizations, and deliver large programmes effectively.
The European Parliament sits at the heart of the world’s most complex challenge in political communications. Its 785 MEPs represent almost 500 million people speaking 23 languages in 27 [...]
A five-day advanced master-class covering PR crisis strategy and response both online and in the media
This five-day seminar covers all aspects of crisis communication to effectively defend reputation. You will learn to create systems enabling immediate crisis communication, and to direct practical media and online engagement. Training includes videotaped interview coaching in a realistic rolling [...]
Communication strategy design and development
A one-day intermediate course covering how to create a communication strategy, from concepts to tools. Read more…
Planning and managing communications and PR campaigns
A one-day intermediate course covering practical approaches to PR planning and management. Read more…
Media interview skills
A day of media interview coaching with videotaped practice and feedback. Read more…
Specialised communications and [...]
[ April 18, 2011 9:30 am to April 20, 2011 4:30 pm. June 27, 2011 9:30 am to June 29, 2011 4:30 pm. August 22, 2011 9:30 am to August 24, 2011 4:30 pm. September 19, 2011 9:30 am to September 21, 2011 4:30 pm. October 17, 2011 9:30 am to October 19, 2011 4:30 pm. November 21, 2011 9:30 am to November 23, 2011 4:30 pm. January 9, 2012 9:30 am to January 11, 2012 4:30 pm. February 6, 2012 9:30 am to February 8, 2012 4:30 pm. March 5, 2012 9:30 am to March 7, 2012 4:30 pm. April 2, 2012 9:30 am to April 4, 2012 4:30 pm. May 7, 2012 9:30 am to May 9, 2012 4:30 pm. June 11, 2012 9:30 am to June 13, 2012 4:30 pm. July 16, 2012 6:30 am to July 18, 2012 4:30 pm. September 3, 2012 9:30 am to September 5, 2012 4:30 pm. October 1, 2012 9:30 am to October 3, 2012 4:30 pm. October 29, 2012 9:30 am to October 31, 2012 4:30 pm. November 26, 2012 9:30 am to November 28, 2012 4:30 pm. ] Strategic public relations best practice in action
A three-day intermediate Focused Immersion Seminar covering the full spectrum of strategic public relations skills
This three-day public relations master-class covers the full spectrum of strategy, campaign management and media relations competencies. You will master the media landscape, news values and journalist psychology; learn innovative media engagement tactics. The training [...]
[ June 6, 2011 9:30 am to June 8, 2011 4:30 pm. July 12, 2011 9:30 am to July 14, 2011 4:30 pm. September 7, 2011 9:30 am to September 9, 2011 4:30 pm. October 3, 2011 9:30 am to October 5, 2011 4:30 pm. November 7, 2011 9:30 am to November 9, 2011 4:30 pm. December 5, 2011 9:30 am to December 7, 2011 4:30 pm. January 23, 2012 9:30 am to January 25, 2012 4:30 pm. February 20, 2012 9:30 am to February 22, 2012 4:30 pm. March 19, 2012 9:30 am to March 21, 2012 4:30 pm. April 16, 2012 9:30 am to April 18, 2012 4:30 pm. May 29, 2012 9:30 am to May 31, 2012 4:30 pm. June 26, 2012 9:30 am to June 28, 2012 4:30 pm. August 21, 2012 9:30 am to August 23, 2012 4:30 pm. September 18, 2012 9:30 am to September 20, 2012 4:30 pm. October 16, 2012 9:30 am to October 18, 2012 4:30 pm. November 13, 2012 9:30 am to November 15, 2012 4:30 pm. December 10, 2012 9:30 am to December 12, 2012 4:30 pm. ] Refine your interpersonal skills to influence dynamics
A three-day “soft skills” Focused Immersion Seminar covering presentation, chairing and moderating meetings and media interview skills.
This intensive three-day course completes the portfolio of personal communication skills that are universal characteristics among the most successful PR professionals. Through expert coaching you will master the arts of public speaking, chairing, [...]
[ June 7, 2011; 9:30 am to 4:30 pm. July 13, 2011; 9:30 am to 4:30 pm. September 8, 2011; 9:30 am to 4:30 pm. October 4, 2011; 9:30 am to 4:30 pm. November 8, 2011; 9:30 am to 4:30 pm. December 6, 2011; 9:30 am to 4:30 pm. January 24, 2012; 9:30 am to 4:30 pm. February 21, 2012; 9:30 am to 4:30 pm. March 20, 2012; 9:30 am to 4:30 pm. April 17, 2012; 9:30 am to 4:30 pm. May 30, 2012; 9:30 am to 4:30 pm. June 27, 2012; 9:30 am to 4:30 pm. August 22, 2012; 9:30 am to 4:30 pm. September 19, 2012; 9:30 am to 4:30 pm. October 17, 2012; 9:30 am to 4:30 pm. November 14, 2012; 9:30 am to 4:30 pm. December 11, 2012; 9:30 am to 4:30 pm. ] Proactive meeting management and moderation
A one-day advanced course on managing meetings and moderating panel discussions
This course covers the essential skills that enable top communicators to chair important meetings and moderate high-profile events such as panel discussions, debates, committees and public meetings. You will master the role of facilitator and learn to manage group dynamics, conflict, [...]