Search results for: Press release writing

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  • Writing for communications and PR training courses

    Writing for the media
    A one-day crash course in high-impact everyday writing skills for PR professionals. Read more…
    Press release writing
    A one-day course covering news judgment, language, structure and distribution of press releases. Read more…
    Specialised communications and PR copywriting
    A one-day intermediate course covering opinion editorials, case studies, features and advertorials. Read more…
    Writing for the web
    A one-day intermediate [...]

  • Custom courses

    We build customised training courses on all kinds of communications topics. Following are examples of customised courses developed for clients in the past. If you have an idea for a customised course that would benefit your organisation, contact us today to discuss how we can help.
    Specialised PR skills
    Board-level communications
    The communications function should be represented at [...]

  • Case study: customised writing training for Kraft Foods

    Kraft Foods, the world’s second largest food and drink company, markets popular brands in more than 150 countries. Kraft identified writing skills as an important tool and area of development for its communications teams in a number of countries across Europe and the Middle East, and brought them together for a custom-designed Pinnacle writing training [...]

  • Case study: custom media engagement training for B. Braun

    B. Braun is one of the world’s leading manufacturers of medical equipment, with 30,000 employees in more than 50 countries. The company commissioned Pinnacle to design and deliver an interactive communication seminar as part of an annual communications team meeting, which brought together PR professionals from its offices all over the world.

    The half-day session in [...]

  • Communications and Public Relations Training

    We train across more than 50 specialist communication disciplines including: Operational skills like media relations and press release writing Management competencies such as communication strategy and planning Executive functions such as crisis communication and media interviews 
    Recognition
    All Pinnacle training is based on modules of the Edexcel BTEC Level 7 Advanced Professional Qualifications in Communications and Public Relations, the world’s [...]

  • Core skills courses

    Introduction to communications and PR
    A one-day introductory course covering all of the core concepts, disciplines and techniques of modern PR. Read more…
    Essential media relations
    A one-day course covering core concepts and techniques for securing strong media coverage. Read more…
    Writing for the media
    A one-day crash course in high-impact everyday writing skills for PR professionals. Read more…
    Press release writing
    A [...]

  • Writing for European PR seminar

    [ June 14, 2011 9:30 am to June 17, 2011 4:30 pm. July 25, 2011 9:30 am to July 28, 2011 4:30 pm. September 13, 2011 9:30 am to September 16, 2011 4:30 pm. October 10, 2011 9:30 am to October 13, 2011 4:30 pm. November 14, 2011 9:30 am to November 17, 2011 4:30 pm. December 12, 2011 9:30 am to December 15, 2011 4:30 pm. January 30, 2012 9:30 am to February 2, 2012 4:30 pm. February 27, 2012 9:30 am to March 1, 2012 9:30 am. March 26, 2012 9:30 am to March 29, 2012 4:30 pm. April 23, 2012 9:30 am to April 26, 2012 4:30 pm. June 4, 2012 9:30 am to June 7, 2012 4:30 pm. July 2, 2012 9:30 am to July 26, 2012 4:30 pm. August 27, 2012 9:30 am to August 30, 2012 4:30 pm. September 24, 2012 9:30 am to September 27, 2012 4:30 pm. October 22, 2012 9:30 am to October 25, 2012 4:30 pm. November 19, 2012 9:30 am to November 22, 2012 4:30 pm. ] A PR writing master-class for all specialist communication materials
    A four-day Focused Immersion Seminar covering the full spectrum of written PR concepts and techniques

     

    This four-day seminar covers the full spectrum of written PR. You will build a foundation of universal techniques to enhance the impact of your writing, then apply them in stimulating exercises across many [...]

  • Essential PR writing skills

    [ June 14, 2011 9:30 am to June 15, 2011 4:30 pm. July 25, 2011 9:30 am to July 26, 2011 4:30 pm. September 13, 2011 9:30 am to September 14, 2011 4:30 pm. October 10, 2011 9:30 am to October 11, 2011 4:30 pm. November 14, 2011 9:30 am to November 15, 2011 4:30 pm. December 12, 2011 9:30 am to December 13, 2011 4:30 pm. January 30, 2012 9:30 am to January 31, 2012 4:30 pm. February 27, 2012 9:30 am to February 28, 2012 4:30 pm. March 26, 2012 9:30 am to March 27, 2012 4:30 pm. April 23, 2012 9:30 am to April 24, 2012 4:30 pm. June 4, 2012 9:30 am to June 5, 2012 4:30 pm. July 2, 2012 9:30 am to July 3, 2012 4:30 pm. August 27, 2012 9:30 am to August 28, 2012 4:30 pm. September 24, 2012 9:30 am to September 25, 2012 4:30 pm. October 22, 2012 9:30 am to October 23, 2012 4:30 pm. November 19, 2012 9:30 am to November 20, 2012 4:30 pm. ] Essential skills to amplify your writing
    A two-day course to improve writing skills for communication professionals in Europe
    This course covers vital writing skills that PR professionals should use daily to strengthen the impact of everything they write, from press releases and case studies to emails and blog-posts. You will learn practical techniques from Brussels-based journalists and [...]

  • Specialised PR Copywriting

    [ June 16, 2011; 9:30 am to 4:30 pm. July 28, 2011; 9:30 am to 4:30 pm. September 16, 2011; 9:30 am to 4:30 pm. October 13, 2011; 9:30 am to 4:30 pm. November 17, 2011; 9:30 am to 4:30 pm. December 15, 2011; 9:30 am to 4:30 pm. February 2, 2012; 9:30 am to 4:30 pm. March 1, 2012; 9:30 am to 4:30 pm. March 29, 2012; 9:30 am to 4:30 pm. April 26, 2012; 9:30 am to 4:30 pm. June 7, 2012; 9:30 am to 4:30 pm. July 5, 2012; 9:30 am to 4:30 pm. August 30, 2012; 9:30 am to 4:30 pm. September 27, 2012; 9:30 am to 4:30 pm. October 25, 2012; 9:30 am to 4:30 pm. November 22, 2012; 9:30 am to 4:30 pm. ] Craft and edit powerful texts across all of the specialised PR formats
    A one-day intermediate course covering opinion editorials, case studies, features and advertorials
    This course looks beyond the humble press release to harness the wide range of written formats that every PR professional should master. In a stimulating day of hands-on exercises, you will learn to [...]

  • Press Release Writing

    [ June 15, 2011; 9:30 am to 4:30 pm. July 26, 2011; 9:30 am to 4:30 pm. September 14, 2011; 9:30 am to 4:30 pm. October 11, 2011; 9:30 am to 4:30 pm. November 15, 2011; 9:30 am to 4:30 pm. December 13, 2011; 9:30 am to 4:30 pm. January 31, 2012; 9:30 am to 4:30 pm. February 28, 2012; 9:30 am to 4:30 pm. March 27, 2012; 9:30 am to 4:30 pm. April 24, 2012; 9:30 am to 4:30 pm. June 5, 2012; 9:30 am to 4:30 pm. July 3, 2012; 9:30 am to 4:30 pm. August 28, 2012; 9:30 am to 4:30 pm. September 25, 2012; 9:30 am to 4:30 pm. October 23, 2012; 9:30 am to 4:30 pm. November 20, 2012; 9:30 am to 4:30 pm. ] Write news releases that stand out and get published
    A one-day course covering news judgment, language, structure and distribution of press releases
    This course combines three key competencies: language and technical writing skills, news judgment, and tailoring news writing for the online space. Through practical workshops and expert coaching, you will learn to write powerful press releases [...]

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