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• Terms and conditions

  1. GENERAL

  1.1 These terms and conditions (T&Cs) together with the Training Services (together “the Agreement”) form the entire agreement between Pinnacle and the Client and shall not be removed or varied in any way except as agreed in writing and signed on behalf of Pinnacle.

  1.2 By booking Training Services online, the Client accepts and acknowledges [...]

• Custom courses

  We build customised training courses on all kinds of communications topics. Following are examples of customised courses developed for clients in the past. If you have an idea for a customised course that would benefit your organisation, contact us today to discuss how we can help.
  Specialised PR skills
  Board-level communications
  The communications function should be represented at [...]

• Faculty

  Decades of experience in the field
  Our expert faculty of course leaders, trainers, tutors and coaches are all senior hands-on PR and media professionals. We have all lived and worked the topics on which we train.
  Accredited Trainer Programme
  The Pinnacle Accredited Trainer Programme and provides assurance that your trainers is a proven subject experts as well as [...]

• Test course

  A five-day advanced master-class covering PR crisis strategy and response both online and in the media
  This five-day seminar covers all aspects of crisis communication to effectively defend reputation. You will learn to create systems enabling immediate crisis communication, and to direct practical media and online engagement. Training includes videotaped interview coaching in a realistic rolling [...]

• Online Crisis Communications and PR

  [ July 7, 2011; 9:30 am to 4:30 pm. September 2, 2011; 9:30 am to 4:30 pm. September 30, 2011; 9:30 am to 4:30 pm. October 27, 2011; 9:30 am to 4:30 pm. December 1, 2011; 9:30 am to 4:30 pm. January 19, 2012; 9:30 am to 4:30 pm. February 16, 2012; 9:30 am to 4:30 pm. March 15, 2012; 9:30 am to 4:30 pm. April 13, 2012; 9:30 am to 4:30 pm. May 24, 2012; 9:30 am to 4:30 pm. June 21, 2012; 9:30 am to 4:30 pm. July 26, 2012; 9:30 am to 4:30 pm. September 13, 2012; 9:30 am to 4:30 pm. October 11, 2012; 9:30 am to 4:30 pm. November 9, 2012; 9:30 am to 4:30 pm. December 6, 2012; 9:30 am to 4:30 pm. ] Managing digital reputation in disaster situations
  A one-day intermediate course on how to defend and repair reputation online
  This course covers the preparation and deployment of online communication strategies to defend and repair your reputation in online social media in the event of a crisis. You will learn to monitor online buzz and master the use [...]

• Crash Course in Online Communications and PR

  [ May 19, 2011; 9:30 am to 4:30 pm. July 6, 2011; 9:30 am to 4:30 pm. September 1, 2011; 9:30 am to 4:30 pm. September 29, 2011; 9:30 am to 4:30 pm. October 26, 2011; 9:30 am to 4:30 pm. November 30, 2011; 9:30 am to 4:30 pm. January 18, 2012; 9:30 am to 4:30 pm. February 15, 2012; 9:30 am to 4:30 pm. March 14, 2012; 9:30 am to 4:30 pm. April 12, 2012; 9:30 am to 4:30 pm. May 23, 2012; 9:30 am to 4:30 pm. June 20, 2012; 9:30 am to 4:30 pm. July 25, 2012; 9:30 am to 4:30 pm. September 12, 2012; 9:30 am to 4:30 pm. October 10, 2012; 9:30 am to 4:30 pm. November 8, 2012; 9:30 am to 4:30 pm. December 5, 2012; 9:30 am to 4:30 pm. ] A 360-degree induction into strategic digital communication
  A one-day crash course covering how to engage in PR through online channels, including social media
  This course covers best practice in strategies and approaches to engaging in communication through online channels. You will learn to navigate the fast-developing online landscape, develop an online communication strategy, monitor and measure your [...]

• Specialised PR Copywriting

  [ June 16, 2011; 9:30 am to 4:30 pm. July 28, 2011; 9:30 am to 4:30 pm. September 16, 2011; 9:30 am to 4:30 pm. October 13, 2011; 9:30 am to 4:30 pm. November 17, 2011; 9:30 am to 4:30 pm. December 15, 2011; 9:30 am to 4:30 pm. February 2, 2012; 9:30 am to 4:30 pm. March 1, 2012; 9:30 am to 4:30 pm. March 29, 2012; 9:30 am to 4:30 pm. April 26, 2012; 9:30 am to 4:30 pm. June 7, 2012; 9:30 am to 4:30 pm. July 5, 2012; 9:30 am to 4:30 pm. August 30, 2012; 9:30 am to 4:30 pm. September 27, 2012; 9:30 am to 4:30 pm. October 25, 2012; 9:30 am to 4:30 pm. November 22, 2012; 9:30 am to 4:30 pm. ] Craft and edit powerful texts across all of the specialised PR formats
  A one-day intermediate course covering opinion editorials, case studies, features and advertorials
  This course looks beyond the humble press release to harness the wide range of written formats that every PR professional should master. In a stimulating day of hands-on exercises, you will learn to [...]

• Essential Media Relations

  [ April 20, 2011; 9:30 am to 4:30 pm. June 29, 2011; 9:30 am to 4:30 pm. August 24, 2011; 9:30 am to 4:30 pm. September 21, 2011; 9:30 am to 4:30 pm. October 19, 2011; 9:30 am to 4:30 pm. November 23, 2011; 9:30 am to 4:30 pm. January 11, 2012; 9:30 am to 4:30 pm. February 8, 2012; 9:30 am to 4:30 pm. March 7, 2012; 9:30 am to 4:30 pm. April 4, 2012; 9:30 am to 4:30 pm. May 9, 2012; 9:30 am to 4:30 pm. June 13, 2012; 9:30 am to 4:30 pm. July 18, 2012; 9:30 am to 4:30 pm. September 5, 2012; 9:30 am to 4:30 pm. October 3, 2012; 9:30 am to 4:30 pm. October 31, 2012; 9:30 am to 4:30 pm. November 28, 2012; 9:30 am to 4:30 pm. ] Collaborate with journalists and build relationships for maximum exposure
  A one-day course covering core concepts and techniques for securing strong media coverage
  This course covers the key concepts and techniques that effective PR professionals use to get stories covered positively and prominently in print, broadcast and online media. You will learn to engage with diverse types of [...]

• Planning and Managing PR Campaigns

  [ April 19, 2011; 9:30 am to 4:30 pm. June 28, 2011; 9:30 am to 4:30 pm. August 23, 2011; 9:30 am to 4:30 pm. September 20, 2011; 9:30 am to 4:30 pm. October 18, 2011; 9:30 am to 4:30 pm. November 22, 2011; 9:30 am to 4:30 pm. January 10, 2012; 9:30 am to 4:30 pm. February 7, 2012; 9:30 am to 4:30 pm. March 6, 2012; 9:30 am to 4:30 pm. April 3, 2012; 9:30 am to 4:30 pm. May 8, 2012; 6:30 am to 4:30 pm. June 12, 2012; 9:30 am to 4:30 pm. July 17, 2012; 9:30 am to 4:30 pm. September 4, 2012; 9:30 am to 4:30 pm. October 2, 2012; 9:30 am to 4:30 pm. October 30, 2012; 9:30 am to 4:30 pm. November 27, 2012; 9:30 am to 4:30 pm. ] From innovative tactics to effective execution
  A one-day intermediate course covering practical approaches to PR planning and management
  This course covers the complete process of translating strategy into results using practical approaches to PR planning and management. It introduces a menu of 10 universal of ingredients for effective campaigns, and a toolbox of planning techniques. You will [...]

• Introduction to PR

  [ July 4, 2011; 9:30 am to 4:30 pm. August 30, 2011; 9:30 am to 4:30 pm. September 27, 2011; 9:30 am to 4:30 pm. October 24, 2011; 9:30 am to 4:30 pm. November 28, 2011; 9:30 am to 4:30 pm. January 16, 2012; 9:30 am to 4:30 pm. February 13, 2012; 9:30 am to 4:30 pm. March 12, 2012; 6:30 am to 4:30 pm. April 10, 2012; 9:30 am to 4:30 pm. May 21, 2012; 9:30 am to 4:30 pm. June 18, 2012; 9:30 am to 4:30 pm. July 23, 2012; 9:30 am to 4:30 pm. September 10, 2012; 9:30 am to 4:30 pm. October 8, 2012; 9:30 am to 4:30 pm. November 6, 2012; 9:30 am to 4:30 pm. December 3, 2012; 9:30 am to 4:30 pm. ] Master the essential tools and concepts of the public relations profession
  A one-day introductory course covering all of the core concepts, disciplines and techniques of modern PR
  This course introduces all of the core concepts, disciplines and techniques that empower the modern PR profession. You will master the full range practical tools and best practice that effective [...]