Search results for: Advanced media relations

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  • Media relations training courses

    Essential media relations
    A one-day course covering core concepts and techniques for securing strong media coverage. Read more…
    Strategic media engagement
    A one-day advanced course on top-level media engagement for PR managers and directors. Read more…
    Media interview skills
    A day of media interview coaching with videotaped practice and feedback. Read more…

  • Custom courses

    We build customised training courses on all kinds of communications topics. Following are examples of customised courses developed for clients in the past. If you have an idea for a customised course that would benefit your organisation, contact us today to discuss how we can help.
    Specialised PR skills
    Board-level communications
    The communications function should be represented at [...]

  • Communications and Public Relations Training

    We train across more than 50 specialist communication disciplines including: Operational skills like media relations and press release writing Management competencies such as communication strategy and planning Executive functions such as crisis communication and media interviews 
    Recognition
    All Pinnacle training is based on modules of the Edexcel BTEC Level 7 Advanced Professional Qualifications in Communications and Public Relations, the world’s [...]

  • Crash Course in Online Communications and PR

    [ May 19, 2011; 9:30 am to 4:30 pm. July 6, 2011; 9:30 am to 4:30 pm. September 1, 2011; 9:30 am to 4:30 pm. September 29, 2011; 9:30 am to 4:30 pm. October 26, 2011; 9:30 am to 4:30 pm. November 30, 2011; 9:30 am to 4:30 pm. January 18, 2012; 9:30 am to 4:30 pm. February 15, 2012; 9:30 am to 4:30 pm. March 14, 2012; 9:30 am to 4:30 pm. April 12, 2012; 9:30 am to 4:30 pm. May 23, 2012; 9:30 am to 4:30 pm. June 20, 2012; 9:30 am to 4:30 pm. July 25, 2012; 9:30 am to 4:30 pm. September 12, 2012; 9:30 am to 4:30 pm. October 10, 2012; 9:30 am to 4:30 pm. November 8, 2012; 9:30 am to 4:30 pm. December 5, 2012; 9:30 am to 4:30 pm. ] A 360-degree induction into strategic digital communication
    A one-day crash course covering how to engage in PR through online channels, including social media
    This course covers best practice in strategies and approaches to engaging in communication through online channels. You will learn to navigate the fast-developing online landscape, develop an online communication strategy, monitor and measure your [...]

  • Essential PR writing skills

    [ June 14, 2011 9:30 am to June 15, 2011 4:30 pm. July 25, 2011 9:30 am to July 26, 2011 4:30 pm. September 13, 2011 9:30 am to September 14, 2011 4:30 pm. October 10, 2011 9:30 am to October 11, 2011 4:30 pm. November 14, 2011 9:30 am to November 15, 2011 4:30 pm. December 12, 2011 9:30 am to December 13, 2011 4:30 pm. January 30, 2012 9:30 am to January 31, 2012 4:30 pm. February 27, 2012 9:30 am to February 28, 2012 4:30 pm. March 26, 2012 9:30 am to March 27, 2012 4:30 pm. April 23, 2012 9:30 am to April 24, 2012 4:30 pm. June 4, 2012 9:30 am to June 5, 2012 4:30 pm. July 2, 2012 9:30 am to July 3, 2012 4:30 pm. August 27, 2012 9:30 am to August 28, 2012 4:30 pm. September 24, 2012 9:30 am to September 25, 2012 4:30 pm. October 22, 2012 9:30 am to October 23, 2012 4:30 pm. November 19, 2012 9:30 am to November 20, 2012 4:30 pm. ] Essential skills to amplify your writing
    A two-day course to improve writing skills for communication professionals in Europe
    This course covers vital writing skills that PR professionals should use daily to strengthen the impact of everything they write, from press releases and case studies to emails and blog-posts. You will learn practical techniques from Brussels-based journalists and [...]

  • Writing for the Media

    [ June 14, 2011; 9:30 am to 4:30 pm. July 25, 2011; 9:30 am to 4:30 pm. September 13, 2011; 9:30 am to 4:30 pm. October 10, 2011; 9:30 am to 4:30 pm. November 14, 2011; 9:30 am to 4:30 pm. December 12, 2011; 9:30 am to 4:30 pm. January 30, 2012; 9:30 am to 4:30 pm. February 27, 2012; 9:30 am to 4:30 pm. March 26, 2012; 9:30 am to 4:30 pm. April 23, 2012; 9:30 am to 4:30 pm. June 4, 2012; 9:30 am to 4:30 pm. July 2, 2012; 9:30 am to 4:30 pm. August 27, 2012; 9:30 am to 4:30 pm. September 24, 2012; 9:30 am to 4:30 pm. October 22, 2012; 9:30 am to 4:30 pm. November 19, 2012; 9:30 am to 4:30 pm. ] Compose punchy prose that makes the news
    A one-day crash course in high-impact everyday writing skills for PR professionals
    This course covers essential writing skills that PR professionals should use daily to amplify the impact of everything they write, from press releases and case studies to emails and blog-posts. You will learn practical techniques from veteran journalists [...]

  • Strategic Media Engagement

    [ July 5, 2011; 9:30 am to 4:30 pm. August 31, 2011; 9:30 am to 4:30 pm. September 28, 2011; 9:30 am to 4:30 pm. October 25, 2011; 9:30 am to 4:30 pm. November 29, 2011; 9:30 am to 4:30 pm. January 17, 2012; 9:30 am to 4:30 pm. February 14, 2012; 9:30 am to 4:30 pm. March 13, 2012; 9:30 am to 4:30 pm. April 11, 2012; 9:30 am to 4:30 pm. May 22, 2012; 9:30 am to 4:30 pm. June 19, 2012; 9:30 am to 4:30 pm. July 24, 2012; 9:30 am to 4:30 pm. September 11, 2012; 9:30 am to 4:30 pm. October 9, 2012; 9:30 am to 4:30 pm. November 7, 2012; 9:30 am to 4:30 pm. December 4, 2012; 9:30 am to 4:30 pm. ] Manage reputation through top-level editorial engagement
    A one-day advanced course on top-level media engagement for PR managers and directors
    This course covers top-level media engagement for senior communication managers and directors. You will learn to design strategic media campaigns, manage productive press office teams, and engage the media effectively during a reputational crisis. You will refine your [...]

  • Essential Media Relations

    [ April 20, 2011; 9:30 am to 4:30 pm. June 29, 2011; 9:30 am to 4:30 pm. August 24, 2011; 9:30 am to 4:30 pm. September 21, 2011; 9:30 am to 4:30 pm. October 19, 2011; 9:30 am to 4:30 pm. November 23, 2011; 9:30 am to 4:30 pm. January 11, 2012; 9:30 am to 4:30 pm. February 8, 2012; 9:30 am to 4:30 pm. March 7, 2012; 9:30 am to 4:30 pm. April 4, 2012; 9:30 am to 4:30 pm. May 9, 2012; 9:30 am to 4:30 pm. June 13, 2012; 9:30 am to 4:30 pm. July 18, 2012; 9:30 am to 4:30 pm. September 5, 2012; 9:30 am to 4:30 pm. October 3, 2012; 9:30 am to 4:30 pm. October 31, 2012; 9:30 am to 4:30 pm. November 28, 2012; 9:30 am to 4:30 pm. ] Collaborate with journalists and build relationships for maximum exposure
    A one-day course covering core concepts and techniques for securing strong media coverage
    This course covers the key concepts and techniques that effective PR professionals use to get stories covered positively and prominently in print, broadcast and online media. You will learn to engage with diverse types of [...]

  • Planning and Managing PR Campaigns

    [ April 19, 2011; 9:30 am to 4:30 pm. June 28, 2011; 9:30 am to 4:30 pm. August 23, 2011; 9:30 am to 4:30 pm. September 20, 2011; 9:30 am to 4:30 pm. October 18, 2011; 9:30 am to 4:30 pm. November 22, 2011; 9:30 am to 4:30 pm. January 10, 2012; 9:30 am to 4:30 pm. February 7, 2012; 9:30 am to 4:30 pm. March 6, 2012; 9:30 am to 4:30 pm. April 3, 2012; 9:30 am to 4:30 pm. May 8, 2012; 6:30 am to 4:30 pm. June 12, 2012; 9:30 am to 4:30 pm. July 17, 2012; 9:30 am to 4:30 pm. September 4, 2012; 9:30 am to 4:30 pm. October 2, 2012; 9:30 am to 4:30 pm. October 30, 2012; 9:30 am to 4:30 pm. November 27, 2012; 9:30 am to 4:30 pm. ] From innovative tactics to effective execution
    A one-day intermediate course covering practical approaches to PR planning and management
    This course covers the complete process of translating strategy into results using practical approaches to PR planning and management. It introduces a menu of 10 universal of ingredients for effective campaigns, and a toolbox of planning techniques. You will [...]

  • Introduction to PR

    [ July 4, 2011; 9:30 am to 4:30 pm. August 30, 2011; 9:30 am to 4:30 pm. September 27, 2011; 9:30 am to 4:30 pm. October 24, 2011; 9:30 am to 4:30 pm. November 28, 2011; 9:30 am to 4:30 pm. January 16, 2012; 9:30 am to 4:30 pm. February 13, 2012; 9:30 am to 4:30 pm. March 12, 2012; 6:30 am to 4:30 pm. April 10, 2012; 9:30 am to 4:30 pm. May 21, 2012; 9:30 am to 4:30 pm. June 18, 2012; 9:30 am to 4:30 pm. July 23, 2012; 9:30 am to 4:30 pm. September 10, 2012; 9:30 am to 4:30 pm. October 8, 2012; 9:30 am to 4:30 pm. November 6, 2012; 9:30 am to 4:30 pm. December 3, 2012; 9:30 am to 4:30 pm. ] Master the essential tools and concepts of the public relations profession
    A one-day introductory course covering all of the core concepts, disciplines and techniques of modern PR
    This course introduces all of the core concepts, disciplines and techniques that empower the modern PR profession. You will master the full range practical tools and best practice that effective [...]

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